Hospitality Industry Glossary
The Hospitality Sales & Marketing Association International (HSMAI) has curated definitions and examples of terms used by hospitality professionals. Many of our terms include formulae.
We have compiled over 700 terms for your use. If you find any terms are missing, please Contact us.
How to find the meaning of your term
Type in the term you’re looking for in the Search field or
Tap on the first letter of the hospitality term you’re looking for to shorten the list of definitions
If you see too many results, you can always select the Category you’re most interested in.
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- Schema
- Schema Markup
- Search Engine
- Search Engine
- Search Engine Results Page (SERP)
- Search Network
- Search Network
- Second party data
- Self Sovereign Identity (SSI)
- SEM
- SEM (Search Engine Marketing)
- SEO
- SEO, Off-Page
- SEO, On-Page
- SEO (Search Engine Optimization)
- SERP
- SERP or Search Engine Results Page
- Sessions
- Sessions
- Shares
- Shorts
- Simulive
- Sitelink
- Sitelink
- Sitemap
- Sitemap
- Slug
- Slug
- SMMP
- Social Selling
- Source
- Source
- Spam
- Spam
- Spider
- Spider
- Split-Rate
- SSI
- Strategic Meetings Management Program [SMMP]
- Strategy vs Planning - what is the difference?
- Structured Data
- Structured Data
- Super App