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A search tool that uses another search engine’s data to produce its own results from the Internet. A typical meta search engine pulls off the results from a number of search engines, say Google and Bing, and then apply their own algorithms in most cases to re-order the results. A hotel metasearch compiles the room rates from numerous booking websites and OTAs onto a singular platform. This focuses the shoppers/users onto one site, reducing the need to browse multiple sites. Examples: Trivago and Kayak.

Source: HSMAI CHDM Study Guide

Categories: Digital Marketing
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