The amount of demand for a hotel in the absence of any pricing and inventory constraints. Unconstrained demand refers to the number of rooms in a hotel that could be sold if there were no constraints, no limits. So essentially, it is traditionally perceived as your hotel’s total demand for a particular date irrespective of your capacity.
This is the formula that is used to calculate unconstrained demand:
“On the Books” Transient Bookings (OTB) + Anticipated Unconstrained Transient Bookings (TBB) + “On the Books” Group Bookings (OTB) + Anticipated Group Bookings (TBB)
