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Chain scale segments are a method by which branded hotels are grouped based on the actual average room rates. Independent hotels, regardless of their average room rates, are included as a separate chain-scale category. The chain-scale segments are: 1 Luxury
2 Upper Upscale
3 Upscale
4 Upper Midscale
5 Midscale
6 Economy
7 Independents70
Categories: Marketing
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