
HSMAI ACADEMY INSIGHTS HUB
HSMAI has convened hoteliers and academics to bring together resources to help hotels boost their profitability in hotels, restaurants and any accommodation business. HSMAI creates and curates content from the academics and thought leaders in hospitality sales, marketing, restaurants, e-commerce, digital and revenue optimization around the world. Insights in our HSMAI Academy focus on research, best practices from academics and industry experts for HSMAI members and the hospitality industry.
ARE YOU LOOKING FOR NEWS? For Hospitality News around Sales, Marketing & Revenue Management, check-out our Global Insights
We’re continuously building up the content here so come back if you’re looking for more or Contact Us to ask for any specific topics.
- Guides & Best Practices
- Case Studies
- Training Courses
- Research
- Videos
- Whitepapers
- In-person Classes
- Conference Presentations
- Templates
HSMAI INSIGHTS
SALES, MARKETING, REVENUE, DIGITAL, DISTRIBUTION & COMMERCIAL
for Hotels
![[WATCH] The Secret Ingredients of Great Hospitality](https://academy.hsmai.org/wp-content/uploads/sites/11/2025/02/the-secret-ingredients-of-great-hospitality-1.jpg)
[WATCH] The Secret Ingredients of Great Hospitality
[WATCH] The Secret Ingredients of Great Hospitality #TED #TEDTalks #hospitality Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant, creating [...]

Google Guide for CMO’s
GOOGLE GUIDE FOR CMO'S In this new era of AI and unprecedented change, Chief Marketing Officers (CMOs) are navigating uncharted territories, essentially becoming Change Management Officers.” As AI revolutionizes the [...]

Three Things Revenue Managers Want You to Know
THREE THINGS REVENUE MANAGERS WANT YOU TO KNOW AND ONE THING THEY DON’T Kelly McGuire Managing Principal, Hospitality, ZS Associates and HSMAI Americas Board of Directors Over the last few [...]

Unveiling the Future of Hotel Budgeting and Forecasting The Case for Advanced Technology and AI
UNVEILING THE FUTURE OF HOTEL BUDGETING AND FORECASTING THE CASE FOR ADVANCED TECHNOLOGY AND AI These days technology shapes so many aspects of our lives, and the hospitality industry is [...]

Keeping the “Human in the Loop” in Travel
Keeping the "Human in the Loop" in Travel Since the release of ChatGPT and other natural language processing (NLP) and large language model (LLM) tools, there has been a never-ending [...]

WATCH: How to Market your F&B outlets
[WATCH]: How to Market your F&B Outlets Featuring Andrew Ing, COO, OUE Restaurants Pte Ltd. & Emmanuel Benardos, Director of F&B at Fairmont Singapore & Swissotel Singapore. F&B today forms [...]

The Importance of Guest Experience in New Restaurants
Why it is critical to focus on the quality of the guest experience when opening a new restaurant? HSMAI has gathered some best practices from Rohit Sachdev, CEO of Soho [...]

On the menu today – F & B profitability
On the menu today – F & B profitability By Manav Thadani, Hospitality consultant, Hotelivate As hoteliers and consultants, we respond to the question of profitability spontaneously. In Asia, most [...]

DO’S and DON’TS of Hotel Revenue Management Systems
DO'S and DON'TS of Hotel Revenue Management Systems Authors: Basak Denizci Guillet - Professor of Revenue Management, Griffith University Ibrahim Mohammed - Research Assistant Professor, Hong Kong PolyU Effective revenue [...]
![[WATCH] Demo of AI used to create a new Restaurant concept](https://academy.hsmai.org/wp-content/uploads/sites/11/2024/07/4.jpg)
[WATCH] Demo of AI used to create a new Restaurant concept
Demo of using AI to create a new Restaurant ConceptVideo "how-to" & documented Prompts used Alexander Eaton, Founder & Director of Resolute Hotels & Resorts Are you sick of hearing [...]

Essential Tips On Integrating Tech Into Your Restaurant
Restaurant Revenue Management ToolboxStrategies to improve Profit from your Restaurant by Puneet Mahindroo, CEO & Founder RevMantra and Rohit Sachdev, CEO Soho Hospitality Discover key strategies for integrating technology into [...]

Block by Block whitepaper
BLOCK BY BLOCKBUILDING A TECHNOLOGY-BASED FOUNDATION FOR SUSTAINABLE HOSPITALITY OPERATIONS A/Prof Dr. Michael A. Kruesi and A/Prof Dr. Detlev Remy Executive Summary Blockchain technology presents significant opportunities for the hospitality [...]

[WATCH] Restaurant Revenue Management Toolbox: Strategies to improve Profit from your Restaurant
Restaurant Revenue Management ToolboxStrategies to improve Profit from your Restaurant by Prof. Sherri Kimes, Emeritus Professor, Cornell University Embark on a deeper exploration of the world of Restaurant Revenue Management [...]

Evolving Distribution in Food & Beverage and Ancillary areas
Evolving Distribution in Food and Beverage and Ancillary Areas Brij Bhushan Chachra, Vice President of Revenue Management and Distribution, The Indian Hotels Company Limited, HSMAI Global Distribution Advisory Board Member [...]

Taking commercial strategy to the next level
TAKING COMMERCIAL TO THE NEXT LEVEL IN HOTELS This report and accompanying Commercial Effectiveness Organizational Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows [...]
![[WATCH] Case Study in Restaurant Revenue Management](https://academy.hsmai.org/wp-content/uploads/sites/11/2024/06/6.jpg)
[WATCH] Case Study in Restaurant Revenue Management
[WATCH] Case Study in Restaurant Revenue Management Jeannette Ho, the former VP of Revenue Management and Customer Analytics for Fairmont Raffles Hotel International, and Professor Sherri Kimes just published a [...]
![[WATCH] Restaurant Distribution](https://academy.hsmai.org/wp-content/uploads/sites/11/2024/06/7.jpg)
[WATCH] Restaurant Distribution
RESTAURANT DISTRIBUTION:LESSONS LEARNT FROM THE HOTEL INDUSTRY by Prof. Sherri Kimes, Emeritus Professor, Cornell University This short (8 minute) presentation is an educational session on Restaurant Industry distribution, in other [...]

Elevate Your Hotel Sales Strategy: 10-Step Guide to Success
Elevate Your Hotel Sales Strategy: 10-Step Guide to Success Master your market and stay ahead of the competition with our comprehensive sales strategy guide to position your hotel for success. [...]

How Tech Tools Help Navigate Hotel Management Challenges
How Tech Tools Help Navigate Hotel Management Challenges From Data to Decisions: How Tech Tools Help Navigate Hotel Management Challenges Written by: Jurgen Ortelee, Managing Director of APAC for IDeaS [...]

The Power of Loyalty Programs by Plusgrade
How Hotels Can Harness Ancillaries to Maximize Loyalty, Boost Revenue, and Drive Long-Term Growth The Power of Loyalty Programs Plusgrade’s survey of 3,927 travelers across multiple regions shows how engaged [...]

Unlocking Hyper-Personalization Strategies
Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality Jessie Radcliff, CRME, Director of Revenue Management & Marketing, Perdido Beach Resort, HSMAI Rising Marketing Leader Council Member The hospitality [...]

Elevate Your Ancillary Revenue with These 5 Proven Strategies
Elevate Your Ancillary Revenue with These 5 Proven Strategies With 40% of Americans saying they plan to travel even more in 20241, there is a massive opportunity for hotel owners [...]

Hospitality Total Revenue Management hub
Total Revenue Management Hub F&B Revenue Optimization Planning (ROP)January 12, 2025[WATCH] F&B Revenue Optimization Planning (ROP) explained by Dr Detlev Remy HSMAI ROC@Home: F&B Revenue Optimization Planning (ROP) is explained [...]

Turning resistance into restaurant revenue
WATCH: TURNING RESTAURANT REVENUE INTO PROFIT Posted on 17th April 2024 Have you ever come across fantastic pricing and revenue management ideas but encountered resistance when trying to implement them (think [...]

Turning website views into restaurant visits
If you’ve visited a new city lately, you may have searched online for places to eat. Maybe you read some reviews, then clicked through to the restaurants’ own sites.

Maximizing Profitability in Hospitality: The Profit-Oriented Revenue Management Revolution (PORM)
MAXIMISING PROFTABILITY IN HOSPITALITY The Profit-Oriented Revenue Management Revolution (PORM) Authors: A/Prof. Dr. Detlev Remy, Senior Lecturer Brandon Chan, and the CEO of Demand Calendar Anders Johansson Traditional revenue management [...]

Schema For Search Engines: The Key
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course. […]

The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023: HSMAI Foundation Special Report
HSMAI FOUNDATION REPORT: THE STATE OF TALENT HOSPITALITY INDUSTRY REPORT 2022-23 McLean, Virginia, USA - The Hospitality Sales & Marketing Association International (HSMAI) Foundation is thrilled to announce its second Annual State of [...]

A Guide to Total Revenue Management
A Guide to starting Hotel Total Revenue Management TRM has been discussed and debated for a number of years, without any practical framework to use as a guide. The authors [...]

Linking Sustainability to Revenue Management: you can’t improve on what you don’t measure
Linking Sustainability to Revenue Management Sustainability is becoming an increasingly discussed topic in the hospitality industry, and one thing is clear, it is here to stay. However, for hotel businesses [...]

[VIDEO] Optimising your Online presence
WATCH: Optimising Online Presence How to Solve the pricing problem Recorded 27th October 2021 HSMAI has teamed up with the TravelTech Academy to bring you a free masterclass on calculating [...]

[PODCAST]How to put the guest experience at the centre of your value proposition
Which data should hotels use to review and improve their distribution strategy? Check out our 10 data points hotels should use to analyse and improve strategy.

Are you catering for Muslim travellers? By 2026, a US$300b travel sector
Are you catering for Muslim travellers? By 2026 this will be a US$300b travel sector Many hotel marketers are learning about Chinese travellers; what they like to [...]

Data to drive your Hotel distribution strategy
Which data should hotels use to review and improve their distribution strategy? Check out our 10 data points hotels should use to analyse and improve strategy.

HSMAI and S.I.T. collaborate on research to determine the future Metrics for the hotel industry
HOTEL PERFORMANCE METRICS RESEARCH OUTCOMES T To all those hoteliers out there with big opinions, we'd love your input to this piece of research the HSMAI Asia Pacific Revenue Advisory [...]

Times are changing! Are new metrics needed to measure Hotel performance?
SINGAPORE – 5th August, 2019 In 2018, the Hospitality Sales & Marketing Association International (HSMAI) Asia Pacific commissioned Singapore Institute of Technology (SIT), represented by Assoc. Professor Dr. Detlev Remy, [...]