
Hospitality Industry Glossary
The Hospitality Sales & Marketing Association International (HSMAI) has curated definitions and examples of terms used by hospitality professionals. Many of our terms include formulae.
We have compiled over 700 terms for your use. If you find any terms are missing, please Contact us.
How to find the meaning of your term
Type in the term you’re looking for in the Search field or
Tap on the first letter of the hospitality term you’re looking for to shorten the list of definitions
If you see too many results, you can always select the Category you’re most interested in.
3
- 301 Redirect
- 302 Redirect
4
- 404 Error
3
- 30/30/30/10 rule for Social media
a
- Addendum
- Ad Extensions
- Ad Manager Account
- Ad Network
- ADR
- AdWords
- Adwords (Google Adwords)
- Algorithm
- Algorithm Update
- ALOS
- ALT Average Lead Time
- Alt Tag
- Amortization
- Amplification Rate
- Analytics
- Anchor Text
- Ancillary Revenue
- Ancillary Revenue Per Room
- Anthropocentric Hotels
- API (Application Programming Interface)
- Applause Rate
- Arrived Conversion rate: Hotels
- Attribute-Based Pricing & Shopping
- Attribution
- Attrition Collection
- AVE
- Average Daily Rate (ADR)
- Average Length of Stay (ALOS)
- Average Position
b
- B2B
- B2C
- Backlink
- Banner Ad
- Banner Ad
- BAR
- Best Available Rate
- Bing
- Bing
- Bing Ads
- Bing Ads
- Black Hat
- Black Hat
- Blog
- Blog
- Bot
- Bot
- Bounce Rate
- Bounce Rate
- Breadcrumbs
- Budget
- Business Acumen
c
- California Consumer Privacy Act (CCPA)
- Campaign
- Campaign
- Canonical Tag
- CCPA
- CDP - Customer Data Platform
- Channel Manager
- Closed to Arrival
- Closed User Groups (CUG)
- Code
- Code
- COGS
- COGS-F&B
- Commission
- Commissionable Rate
- Competition
- Competitive Advantage
- Content
- Content
- Conversion Rate
- Conversion Rate
- Cookie
- Cost of Acquisition
- Cost of Goods Sold (COGS) Food & Beverage
- Cost of Goods Sold (COGS) Hotel rooms
- CPA
- CPA (Cost Per Acquisition)
- CPC
- CPC (Cost Per Click)
- CPM
- CPM
- Crawler
- Crawler
- CRM
- CRM
- CRM - Customer Relationship Management
- CRO
- CRO (Conversion Rate Optimization)
- CRS - Central Reservations System
- CTA
- CTA
- CTA (Call To Action)
- CTR
- CUG
- Customer Experience (CX)
- Customer Relationship Management
- Customer Service vs Customer Experience
d
- Dashboard
- Dashboard
- Description Tag
- Description Tag
- Digital Marketing
- Digital Marketing
- Directory
- Directory
- Direct Traffic
- Direct Traffic
- Display Ads
- Display Ads
- Display Network
- Display Network
- Duplicate Content
- Duplicate Content
- Dynamic Packaging
e
- Earned Media Value (EMV)
- EAT
- EBITDA
- Ecommerce (or E-Commerce)
- Email Automation
- External Link
f
- Facebook Ads Manager
- Facebook Business Page
- Featured Snippet
- Filter
- Filter (Bubbles)
- First Party data
- Flow through
- Forecast
- Friendly URL
- Friendly URL
g
- GDP
- GDPR
- GDS
- GenAI
- General Data Protection Regulation (GDPR)
- Generative AI
- Ghost kitchen
- Global Distribution System
- Google AdWords
- Google AdWords
- Google Algorithm
- Google Algorithm
- Google Analytics
- Google Maps
- Google Maps
- Google My Business
- Google Partner Agency
- Google Reviews
- Google Reviews
- Google Search Console
- GOPPAR
- GOPPASF
- Gross Domestic Product (GDP)
- Gross Operating Profit Per Available Room
h
- Hashtag
- Hashtag
- Header
- Header
- Header Tag
- Header Tags
- HTML
- HTTP
- HTTP
- HTTPS
- HTTPS
- Hybrid Event
- Hybrid Hotels
- Hyperlink
- Hyperlink
i
- Impression
- Impression Share
- Inbound Marketing
- Index
- Index
- Influencer Marketing
- Internet of Things (IoT)
k
- Keyword
- Keyword
- Keyword Density
- Keyword Density
- Keyword Phrase
- Keyword Phrase
- Keyword Priority
- Keyword Priority
- Keyword Stuffing
- Keyword Stuffing
- Knowledge graph/panel
- Knowledge Graph/Panel
- Knowledge Panel
l
- Landing Page
- Landing Page
- Last Room Availability
- Latent Semantic Indexing (LSI) Keywords
- Length of Stay pricing
- Link Profile
- Link Profile
- Local 3-Pack
- Local 3-Pack
- Local Citation
- Local Citation
- Local Search
- Local Search
- Long Tail Keyword
- Lookalike Audience
m
- Market Share
- Mark-Up
- Maximum Length of Stay
- Mentions
- Merchant Model
- Meta Description
- Meta Description
- Meta Keywords
- Meta Keywords
- Metasearch Engine (or Aggregator)
- Metasearch Engine (or aggregator)
- Meta Tag
- Meta Tags
- MICE in the Hospitality Industry
- Moz
- Moz Local
- Multi Channel Distribution
n
- Natural Language Generation [NLG]
- Net Rate
- Net RevPAR
- Net RevPAR (Net Revenue Per Available Room)
- NFT
- NLP
- Non-Fungible Token
o
- Occupancy
- Online Reputation Management (ORM) for Hospitality
- Online Travel Agencies
- Onward Distribution
- Open Graph Tag
- Organic
- Organic
- ORM
- OTA
- OTA
- OTA
- OTB or BOB
- Overselling or Overbooking
p
- Paid Media
- Personalized Search Results
- Personally Identifiable Information (PII)
- Pick-up or Pace report
- PII
- Pixel
- PMS
- Polling Module
- Position
- Position
- PPC
- PPC bidding model
- PPC / Pay-Per-Click
- Predicting demand
- Press Kit or Media Kit
- Price Parity
- Product Parity
- ProPAR
- ProPAR Profit Per Available Room
- Property Management System (PMS)
q
- Quality Score
- Quality Score
- Query
- Query
r
- Rack rate
- Rankings
- Rate Fences - applied to room pricing
- Rate Parity-broad rate parity
- Rate Parity-narrow rate parity
- Readability
- Readability
- Reciprocal Link
- Reciprocal Link
- Redirect
- Reels
- Referral
- Referral
- Remarketing
- Remarketing
- Repost
- Responsive Web Design
- Retention Rate
- Revenue
- Revenue Generation Index
- Revenue Management
- Revenue Management System
- Revenue per Available Room
- Revenue per Available Space
- Reviews
- RevPAC = Revenue Per Available Customer
- RevPAM
- RevPAM - Revenue Per Available square Metre
- RevPAR
- RevPAS
- RevPASH
- RGI
- Rich Snippets
- Rich Snippets
- RMS
- ROAS
- ROAS (Return On Ad Spend)
- ROI
- ROI (Return On Investment)
- ROP - Restaurant Optimization Planning
- RPI
- RSS
- RSS (Really Simple Syndication)
- RTO: Regional Tourism Office
s
- Schema
- Schema Markup
- Search Engine
- Search Engine
- Search Engine Results Page (SERP)
- Search Network
- Search Network
- Second party data
- Self Sovereign Identity (SSI)
- SEM
- SEM (Search Engine Marketing)
- SEO
- SEO, Off-Page
- SEO, On-Page
- SEO (Search Engine Optimization)
- SERP
- SERP or Search Engine Results Page
- Sessions
- Sessions
- Shares
- Shorts
- Simulive
- Sitelink
- Sitelink
- Sitemap
- Sitemap
- Slug
- Slug
- SMMP
- Social Selling
- Source
- Source
- Source Market
- Spam
- Spam
- Spider
- Spider
- Split-Rate
- SSI
- Strategic Meetings Management Program [SMMP]
- Strategy vs Planning - what is the difference?
- Structured Data
- Structured Data
- Super App
t
- Tag, Alt
- Tag, Canonical
- Tag, Description
- Tag, Header
- Tag, Meta
- Tag, Open Graph
- Tag, Title
- Technocentric Hotels
- Thin Content
- Third-Party Data
- Title Tag
- Total Revenue Management (TRM)
- Tracking Code
- Tracking Code
- Transient Travellers
- Trusted Advisor
- Twitter Advertising
u
- UBE - Universal Booking Engine/ Unified Booking Engine
- UNAP
- UNAP (URL, Name, Address, Phone Number)
- Unbundling and Bundling
- Unconstrained Demand
- Unique Visitors
- Unique Visitors
- URL
- URL
- URL (Link) Shortener
- UX
- UX – (User Experience)
v
- Visitors
- Visitors
- Visits
- Voice Search
- Voice Search
w
- Web 2.0
- Web 2.0
- Webcast vs Webinar
- Website
- Website
- Wireframe
- Wireframe
y
- Yahoo! Advertising
- Yahoo! Search
- Yahoo! Search
- Yelp
- Yelp
- Yext
- Yext
- YouTube
- YouTube
- YouTube Advertising
z
- Zero based budgeting