Generative Engine Optimization (GEO) is the practice of enhancing your digital content so that it’s discoverable, referenceable, and appears in AI-generated summaries across tools like Google’s Search Generative Experience (SGE), Bing Copilot, ChatGPT, and Perplexity. Unlike traditional SEO, generative engine optimization focuses on aligning content with the natural language and contextual cues used in AI queries. For hotels, adopting generative engine optimization strategies is critical. When a traveler asks their AI assistant for “boutique hotels with spas near Waikiki Beach,” it’s no longer about being on page one of Google, it’s about appearing in AI-generated responses across multiple platforms. Enter generative engine optimization (GEO), a strategy that ensures your property appears not only in traditional search results but in
