Conversion rate is the rate at which <span class="glossaryLink " title="Glossary: Visitors" data-cmtooltip="A metric in Google Analytics that quantifies a user of a website over a particular period of time. Visitors are often broken down between “new visitors” who are browsing for the first time in the allotted time period, or “returning visitors” who have already browsed at least once in the given time frame.
Source: HSMAI CHDM Study Guide“>visitors to a website complete the predefined goal. It is calculated by dividing the number of goal achievements by the total number of visitors. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%. Arrived Conversion rate is a term used in the hospitality industry to measure the converted room bookings where the customer actually check-in to your property, they don’t cancel, or no-show.
