Fair share can be thought of as the subject hotel’s “piece of the pie” in the market. For example, if the subject hotel’s ADR is $50 and the ADR of its competitive set is $50, the subject hotel’s index would total 100. If the subject hotel’s ADR totaled $60, its index would be 120, indicating the hotel has captured more than its fair share. If the subject hotel’s ADR totaled $40, its index would be 80, indicating the hotel has captured less than its fair share.
