Indices measure a hotel’s performance relative to an aggregated set of comparable hotels (e.g., competitive set, market, or submarket); utilize indices to measure performance in the three key areas of Occupancy, ADR, and RevPAR; an index of 100 means a hotel is capturing its fair share compared to the set; an index greater than 100 represents more than fair share; an index below 100 reflects less than fair share Calculation: (Hotel Metric / Comp Set Metric) x 100 Additionally, index refers to all the web pages that Google has crawled and stored to be shown to Google searchers (e.g., “The Google index has billions of websites”). When used as a verb, it refers to the act of Google copying a web page into their system (e.g., “Google indexed my website today, so it will start appearing in their search results”).
