UBE stands for “Unified Booking Engine” or “Universal Booking Engine”
Typically, hotels have IBE’s i.e. Internet Booking Engines, these engines sell rooms to customers and possibly pre-packaged inclusions with the room.
A UBE allows guests to select a room, the floor, or even the room number, a 1-hour meeting, dinner in the restaurant, it allows guests to book any of the hotels’ products in one booking engine.
