Average Daily Rate (ADR)

ADR – Figure derived by dividing actual daily revenue by the total number of rooms sold. Actual Daily Revenue / Total # of rooms sold

HSMAI and S.I.T. collaborate on research to determine the future Metrics for the hotel industry
Data to drive your Hotel distribution strategy
Which data should hotels use to review and improve their distribution strategy? Check out our 10 data points hotels should use to analyse and improve strategy.