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AI agents: Can autonomously “act” and “think” toward specific goals. Why do businesses need AI agents and the agentic framework?:
By leveraging AI agents, businesses can automate complex, repeatable tasks, improve efficiency and customer experience and scale marketing efforts exponentially.
Use cases for AI agents in digital marketing include:
Conversational agents.
Search agents.
Booking agents.
Support agents.
Personalized content creation and curation agents.
Agents providing insights, market mix modeling, budgeting and forecasting needs. Source: Search Engine Land: https://searchengineland.com/ai-agents-digital-marketing-448342
Categories: Technology
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