Hospitality Industry Glossary
The Hospitality Sales & Marketing Association International (HSMAI) has curated definitions and examples of terms used by hospitality professionals. Many of our terms include formulae.
We have compiled over 700 terms for your use. If you find any terms are missing, please Contact us.
How to find the meaning of your term
Type in the term you’re looking for in the Search field or
Tap on the first letter of the hospitality term you’re looking for to shorten the list of definitions
If you see too many results, you can always select the Category you’re most interested in.
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- California Consumer Privacy Act (CCPA)
- Campaign
- Campaign
- Canonical Tag
- CCPA
- CDP - Customer Data Platform
- Channel Manager
- Closed to Arrival
- Closed User Groups (CUG)
- Code
- Code
- COGS
- COGS-F&B
- Commission
- Commissionable Rate
- Competition
- Competitive Advantage
- Content
- Content
- Conversion Rate
- Conversion Rate
- Cookie
- Cost of Acquisition
- Cost of Goods Sold (COGS) Food & Beverage
- Cost of Goods Sold (COGS) Hotel rooms
- CPA
- CPA (Cost Per Acquisition)
- CPC
- CPC (Cost Per Click)
- CPM
- CPM
- Crawler
- Crawler
- CRM
- CRM
- CRM - Customer Relationship Management
- CRO
- CRO (Conversion Rate Optimization)
- CRS - Central Reservations System
- CTA
- CTA
- CTA (Call To Action)
- CTR
- CTR (Click Through Rate)
- CUG
- Customer Experience (CX)
- Customer Relationship Management
- Customer Service vs Customer Experience