Hospitality Industry Glossary
The Hospitality Sales & Marketing Association International (HSMAI) has curated definitions and examples of terms used by hospitality professionals. Many of our terms include formulae.
We have compiled over 700 terms for your use. If you find any terms are missing, please Contact us.
How to find the meaning of your term
Type in the term you’re looking for in the Search field or
Tap on the first letter of the hospitality term you’re looking for to shorten the list of definitions
If you see too many results, you can always select the Category you’re most interested in.
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- A2A (Agent-to-Agent Communication)
- Addendum
- Ad Extensions
- Ad Manager Account
- Ad Network
- ADR
- ADR Index
- AdWords
- Adwords (Google Adwords)
- Agentic AI
- AI Agent
- Algorithm
- Algorithm Update
- ALOS
- ALT Average Lead Time
- Alt Tag
- Amortization
- Amplification Rate
- Analytics
- Anchor Text
- Ancillary Revenue
- Ancillary Revenue Per Room
- Annual Goals
- Answer Engine Optimization (AEO)
- Anthropocentric Hotels
- API (Application Programming Interface)
- Applause Rate
- Arrived Conversion rate: Hotels
- Attribute-Based Pricing and Shopping
- Attribution
- Attrition
- Attrition Collection
- AVE
- Average Daily Rate (ADR)
- Average Length of Stay (ALOS)
- Average Position
