
Hospitality Industry Glossary
The Hospitality Sales & Marketing Association International (HSMAI) has curated definitions and examples of terms used by hospitality professionals. Many of our terms include formulae.
We have compiled over 700 terms for your use. If you find any terms are missing, please Contact us.
How to find the meaning of your term
Type in the term you’re looking for in the Search field or
Tap on the first letter of the hospitality term you’re looking for to shorten the list of definitions
If you see too many results, you can always select the Category you’re most interested in.
r
- Rack rate
- Rankings
- Rate Efficiency
- Rate Fences - applied to room pricing
- Rate Parity
- Rate Parity-broad rate parity
- Rate Parity-narrow rate parity
- Readability
- Real Estate Investment Trust
- Rebooking Clause
- Reciprocal Link
- Redirect
- Reels
- Referral
- Remarketing
- Repost
- Response Rate
- Responsive Web Design
- Retargeting
- Retention Rate
- Revenue
- Revenue Generation Index
- Revenue Management
- Revenue Management System
- Revenue Optimization
- Revenue per Available Room
- Revenue per Available Space
- Revenue Per Occupied Room
- Review Response
- Reviews
- RevPAC = Revenue Per Available Customer
- RevPAG
- RevPAMR
- RevPAM - Revenue Per Available square Metre
- RevPAR
- RevPAS
- RevPASH
- RevPATR
- RevPATT
- RFP Conversion Rate
- RGI
- Rich Snippets
- RMS
- ROAS (Return On Ad Spend)
- ROI (Return On Investment)
- Room Mix Efficiency
- ROP - Restaurant Optimization Planning
- RPI
- RSS (Really Simple Syndication)
- RTO: Regional Tourism Office
- Run of House
