
Hospitality Industry Glossary
The Hospitality Sales & Marketing Association International (HSMAI) has curated definitions and examples of terms used by hospitality professionals. Many of our terms include formulae.
We have compiled over 700 terms for your use. If you find any terms are missing, please Contact us.
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3
- 301 Redirect
- 302 Redirect
4
- 404 Error
3
- 30/30/30/10 rule for Social media
a
- A2A
- A2A
- A2A
- A2A
- A2A (Agent-to-Agent Communication)
- ACP
- ACP
- Addendum
- Ad Extensions
- Ad Manager Account
- Ad Network
- ADR
- ADR Index
- Adversarial Testing
- AdWords
- Adwords (Google Adwords)
- AEO
- AEO
- Agent
- Agentic AI
- Agentic Ranking
- Agentic Revenue Management
- Agent Memory
- Agent Skill
- Agent Swarm
- Agent-to-Agent Commerce (A2A)
- Agent-to-Agent Distribution (A2A)
- AI Agent
- AI Agent Marketplace
- AI Assistant
- AI as UI
- AI Concierge
- AI Governance
- AI Guardrails
- AI Hallucination
- AI Icing
- AI Literacy
- AI Meeting Summary
- AI-Native Hospitality Systems
- AI Orchestration
- AI Overviews
- AI Policy
- AI Readiness Assessment
- AI-Ready Data
- AI Roadmap
- AI ROI (AIROI)
- AIROI
- AI Search
- AI Vendor Lock-in
- Algomorphic Society
- Algorithm
- Algorithm Update
- ALOS
- ALT Average Lead Time
- Alt Tag
- Amortization
- Amplification Rate
- Analytics
- Anchor Text
- Ancillary Revenue
- Ancillary Revenue Per Room
- Annual Goals
- Answer Engine Optimization (AEO)
- Anthropocentric Hospitality Framework
- Anthropocentric Hotels
- AP2
- AP2
- API (Application Programming Interface)
- Applause Rate
- Arrived Conversion rate: Hotels
- Attribute-Based Pricing and Shopping
- Attrition
- Attrition Collection
- AVE
- Average Daily Rate (ADR)
- Average Length of Stay (ALOS)
- Average Position
b
- B2B
- B2C
- Backlink
- Banner Ad
- BAR
- Batch Data
- Best Available Rate
- Bias
- Bing
- Bing Ads
- Black Box
- Black Hat
- Blog
- Bot
- Bot-First Content
- Bounce Rate
- Brand Contribution
- Brand Voice Control
- Breadcrumbs
- Budget
- Business Acumen
- Business AI
- Business Travel
c
- California Consumer Privacy Act (CCPA)
- Campaign
- Cancellation Clause
- Cancellation Rate
- Canonical Tag
- Capital Expenditure
- Capitalization Rate
- Catering Contribution Per Group Room Night
- Catering Segment Mix
- CDP - Customer Data Platform
- Chain Scales
- Channel Manager
- Channel Mix
- Chatbot
- Chatbots
- ChatGPT
- CHDM
- CHSL
- Chunking
- Class
- Claude
- Claude Code
- Click-Thru Rate
- Closed AI Environment
- Closed to Arrival
- Closed User Groups (CUG)
- CMM
- CMP
- CMP
- CMP
- Code
- Commission
- Commissionable Rate
- Competition
- Competitive Advantage
- Comp Set
- Concession
- Confidence Score
- Connector
- Constrained Supply
- Consumer AI
- Content
- Context Window
- Conversational Reporting
- Conversion Rate
- Conversion Rate Optimization
- Cookie
- COPE Revenue
- Copilot
- Cost of Acquisition
- Cost-of-Acquisition Intelligence
- Cost of Goods Sold (COGS) Food & Beverage
- Cost of Goods Sold (COGS) Food & Beverage
- Cost of Goods Sold (COGS) Hotel rooms
- Cost of Sales
- Cost Per Acquisition.
- Cost Per Click:
- Cost Per Occupied Room
- Cost Per Thousand
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPM
- Crawler
- CRM
- CRMA
- CRM - Customer Relationship Management
- CRME
- CRO
- CRP & GMS (Corporate Relocation Professional and Global Mobility Specialist)
- CRS - Central Reservations System
- CTA
- CTA (Call To Action)
- CTR (Click Through Rate)
- CUPS
- CUPS
- Cursor
- Customer Experience (CX)
- Customer Lifetime Value
- Customer Relationship Management
- Customer Service vs Customer Experience
d
- Daily Delegate Rate
- Dashboard
- Data Governance
- Data Lake
- Data Silos
- Deep Learning
- Deep Research
- Demand
- Demand Change YoY
- Demand Forecasting AI
- Demand Indicators
- Description Tag
- Destination Management Company
- Digital Labour
- Digital Marketing
- Direct Booking as an Execution Interface
- Director of Marketing
- Director of Revenue Management
- Director of Sales
- Director of Sales & Marketing
- Director of Sales & Marketing
- Direct Traffic
- Displacement Analysis
- Display Ads
- Display Network
- Duplicate Content
- Dynamic Packaging
e
- Earned Media Value (EMV)
- Earnings Before Interest, Taxes, and Amortization
- Earnings Before Interest, Taxes, Depreciation, and Amortization:
- EAT
- EBITDA
- Ecommerce
- Edge AI
- Email Automation
- Embeddings
- Engagement
- Enterprise Search
- Escalation Logic
- EsOcc (Extended Stay Occupancy)
- Ethical Traveller
- EU AI Act
- European Plan
- Expertise, Authority, and Trust.
- External Analysis
- External Link
f
- Facebook Business Page
- Fair Share
- F&B Minimum
- F&B Minimum
- Featured Snippet
- Filter
- Filter (Bubbles)
- Fine-Tuning
- First Party data
- Fiscal Year or Financial Year
- Fixed Cost
- Flow through
- Fluctuating Demand
- Follower Count
- Food & Beverages
- Food & Beverages
- Force Majeure
- Forecast
- Forecast Accuracy
- Forgone Potential of Group Revenue
- Free Independent Traveler
- Free-sell
- Friendly URL
- Frontier Model
- Function Calling
- Funds From Operations
g
- GDP
- GDS
- Gemini
- General Data Protection Regulation (GDPR)
- General Manager
- Generative AI
- Generative Engine Optimization
- GEO
- GEO
- Ghost kitchen
- GitHub Copilot
- Global Distribution System
- Google AdWords
- Google Algorithm
- Google Analytics
- Google Maps
- Google My Business
- Google Partner Agency
- Google Reviews
- Google Search Console
- GOPPAR
- GOPPASF
- Gothic Flatline
- GPT
- GPT
- Gross Domestic Product (GDP)
- Gross operating Profit
- Gross Operating Profit Per Available Room
- Group Catering
- Group Ceiling
- Group Ceiling
- Group F&B Contribution
- Group F&B Contribution
- Group Mix
- Group Slippage
- Guaranteed
- Guest Churn Prediction
- Guest Digital Twin
- Guest Paid Revenue
h
- Hard AI
- Hashtag
- Header
- Header
- Header Tags
- Headless CMS
- High-Risk Use Case
- HITL
- HOOTL
- Hospitality Evolution Framework
- Hotel Collected Revenue
- Hotelier’s Oath
- HOTL
- HSMAI
- HTML
- HTTP
- HTTPS
- HumAIn Framework
- Human-in-the-Loop (HITL)
- Human-on-the-Loop (HOTL)
- Human-out-of-the-Loop (HOOTL)
- Human Override
- Humans-as-Luxury
- Human Sustainability
- Human Value Stack
- HXO
- HXO
- Hybrid Event
- Hybrid Hospitality Framework
- Hybrid Hotels
- Hyperautomation
- Hyperlink
- Hypertext Markup Language
- Hypertext Transfer Protocol
- Hypertext Transfer Protocol Secure
i
- IDE
- IDE
- Impression
- Impressions
- Impression Share
- Inbound Marketing
- Inbound Marketing
- Indemnification
- Index
- Index (benchmarking)
- Index (Search engines)
- Influencer Marketing
- Intent Envelope
- Intermediary Lead Generation
- Internal Analysis
- Internet of Things (IoT)
- Ivanov Labour Shortage Framework
j
- Jailbreak
- Joint Travel Regulation
k
- Key Performance Indicators
- Keyword
- Keyword Density
- Keyword Phrase
- Keyword Priority
- Keyword Stuffing
- Knowledge Graph
- Knowledge graph/panel
- Knowledge Panel
- Knowledge Retrieval
l
- Lacanian Hospitality
- Landing Page
- Large Language Model (LLM)
- Last Room Availability
- Latency
- Latent Semantic Indexing (LSI) Keywords
- Lead Response Time
- Lead Volume
- Length of Stay pricing
- Link Profile
- Llama
- LLM
- LLM Citation
- LLMO
- LLMO
- Local 3-Pack
- Local Agent
- Local Catering
- Local Citation
- Local Search
- Long Tail Keyword
- Long-Term Memory
- Lookalike Audience
- LOS (Length of Stay)
- Low-Risk Use Case
- Loyalty Mix
m
- Machine Learning (ML)
- MAR
- Market
- Market Penetration
- Market Penetration Index
- Market Segments
- Market Share
- Mark-Up
- Maximum Length of Stay
- MCP
- MCP
- MCP-Identity (MCP-I)
- MCP (Model Context Protocol)
- Memory After the Stay
- Mentions
- Menu Engineering
- Menu Optimization
- Merchant Model
- Meta Description
- Meta Keywords
- Metasearch Engine (or aggregator)
- Meta Tags
- MICE in the Hospitality Industry
- Microsoft Copilot
- Minimum Length of Stay
- ML
- Model Switching
- Month-to-Date
- Moz Local
- MultiAgents
- Multi-Agent System
- Multi Channel Distribution
- Multimodal AI
n
- Natural Language Generation [NLG]
- Natural Language Processing
- Net Operating Income
- Net Rate
- Net Revenue
- Net RevPAR (Net Revenue Per Available Room)
- NLP
- NoHo
- Non-Fungible Token
- NotebookLM
o
- OCC (Penetration) Index
- Occupancy
- Online Booking Tool
- Online Reputation Management (ORM) for Hospitality
- Online Travel Agencies
- Online Travel Agency
- Onward Distribution
- Onward Distribution Channels
- OpenAI
- Open Graph Tag
- Open Rate
- Open Source AI
- Organic
- OTA
- OTB or BOB
- Overbooking
- Overselling or Overbooking
p
- Pace to Budget
- Paid Influencers
- Paid Media
- Perceived Value
- Perishable Inventory
- Perplexity
- Personalized Search Results
- Personally Identifiable Information (PII)
- Physical AI
- Pick-up or Pace report
- Pixel
- PMS
- Polling Module
- Position
- PPC bidding model
- PPC / Pay-Per-Click
- Predicting demand
- Predictive Analytics
- Predictive Conversational Reporting
- Predictive Maintenance
- Press Kit or Media Kit
- Price Discrimination
- Price Elasticity
- Price Parity
- Price Sensitivity
- Private Knowledge Base
- Product Parity
- Profit & Loss Report
- Profit & Loss Report
- Prompt
- Prompt Engineering
- Prompt Library
- Proof of AI
- ProPAR Profit Per Available Room
- Property Improvement Plan (PIP)
- Property Management System (PMS)
- Public AI Tool
q
- Quality Ranking
- Quality Score
- Quarterly Goals
- Query
r
- Rack rate
- RAG
- RAG
- Rankings
- Rate Efficiency
- Rate Fences - applied to room pricing
- Rate Parity
- Rate Parity-broad rate parity
- Rate Parity-narrow rate parity
- Readability
- Read-Only Mode
- Real Estate Investment Trust
- Real-Time Data
- Reasoning Model
- Rebooking Clause
- Reciprocal Link
- Redirect
- Reels
- Referral
- Remarketing
- Replit
- Repost
- Response Rate
- Responsive Web Design
- Retargeting
- Retention Rate
- Revenue
- Revenue Generation Index
- Revenue Management
- Revenue Management System
- Revenue Optimisation
- Revenue Optimization
- Revenue per Available Room
- Revenue per Available Space
- Revenue Per Occupied Room
- Reverse Prompting
- Reverse Uncanny Valley
- Review Response
- Review Response AI
- Reviews
- RevPAC = Revenue Per Available Customer
- RevPAG
- RevPAMR
- RevPAM - Revenue Per Available square Metre
- RevPAR
- RevPAS
- RevPASH
- RevPATR
- RevPATT
- RFP Conversion Rate
- RGI
- Rich Snippets
- RMC (Relocation Management Company)
- RMS
- ROAS (Return On Ad Spend)
- ROI (Return On Investment)
- Room Mix Efficiency
- ROP - Restaurant Optimization Planning
- RPA
- RPA
- RPI
- RSS (Really Simple Syndication)
- RTO: Regional Tourism Office
- Run of House
s
- Sandboxing
- Schema
- Schema Markup
- Search Engine
- Search Engine
- Search Engine Marketing
- Search Engine Optimization
- Search Engine Optimization: Off-Page
- Search Engine Results Page (SERP)
- Search Network
- Second party data
- SELF
- SELF
- Self Sovereign Identity (SSI)
- Sellout Efficiency
- Semantic Layer
- Semantic Offer Control
- Semantic Search
- SEM (Search Engine Marketing)
- SEO, Off-Page
- SEO, On-Page
- SEO (Search Engine Optimization)
- SERP or Search Engine Results Page
- Sessions
- Shadow AI
- Shares
- Shorts
- Short-Term Memory
- Simulive
- Single Source of Truth (SSOT)
- Sitelink
- Sitemap
- SLM
- Slug
- Small Language Model (SLM)
- Social Selling
- Soft AI
- Source
- Source Market
- Space to Group Ratio
- Spam
- Spider
- Spider
- Split-Rate
- SSOT
- STAR Report
- STR
- Strategic Account Management
- Strategic Meetings Management
- Strategic Meetings Management Program [SMMP]
- Strategy vs Planning - what is the difference?
- Structured Data
- Super App
- Supervisor Agent
- Supply Change YoY
- Swappability
- Synthetic Data
- Synthetic Gaze
- Synthetic Persuasion
t
- Tag, Alt
- Tag, Canonical
- Tag, Description
- Tag, Header
- Tag, Meta
- Tag, Open Graph
- Tag, Open Graph
- Tag, Title
- TCO
- TCPG
- TCPG
- Technocentric Hospitality Framework
- Technocentric Hotels
- Thin Content
- Third Party
- Third-Party Data
- Title Tag
- Token
- Tokenmaxxing
- Total Cost of Ownership (TCO)
- Total Revenue Management (TRM)
- Total Revenue Per Available Room
- Total Spend Per Guest
- Tour Operator
- Tracking Code
- Training Data
- Transformer
- Transient
- Transient Segment Mix
- Transient Travellers
- Travel Agent
- Travel Management Company
- Travel Singularity
- True Recognition
- Trusted Advisor
- Turnover/New Hire Costs
- Twitter Advertising
u
- UBE - Universal Booking Engine/ Unified Booking Engine
- UCP
- UCP
- UNAP (URL, Name, Address, Phone Number)
- Unbundling and Bundling
- Unconstrained Demand
- Uniform Resource Locator
- Uniform System of Accounts for the Lodging Industry.
- Unique Impressions
- Unique Visitors
- Unstructured Data
- Unsubscribe Rate
- Upgrade
- Upsell
- Upselling
- URL
- URL (Link) Shortener
- USALI
- UX – (User Experience)
v
- Value
- Variable Cost
- Vector Database
- Vibe Coding
- Virtual Agent
- Visitors
- Visits
- Voice Agent
- Voice AI
- Voice Commerce
- Voice Search
w
- Wash
- WCAG
- WCAG
- Web 2.0
- Webcast vs Webinar
- WebMCP
- Website
- Willingness to Pay (WTP)
- Windsurf
- Wireframe
- Workflow Automation
- Write Access
y
- Yahoo! Advertising
- Yahoo! Advertising
- Yahoo! Search
- Yahoo! Search
- Year-Over-Year (YoY) Growth
- Yelp
- Yext
- YouTube
- YouTube Advertising
- YouTube Advertising
- YOY
- YTD
z
- Zero based budgeting
- Zero-Click Search
- Zero Party Data
- Zero-Shot Learning
- Zero Trust AI
