
Hospitality Industry Glossary
The Hospitality Sales & Marketing Association International (HSMAI) has curated definitions and examples of terms used by hospitality professionals. Many of our terms include formulae.
We have compiled over 700 terms for your use. If you find any terms are missing, please Contact us.
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3
- 301 Redirect
- 302 Redirect
4
- 404 Error
3
- 30/30/30/10 rule for Social media
a
- A2A (Agent-to-Agent Communication)
- Addendum
- Ad Extensions
- Ad Manager Account
- Ad Network
- ADR
- ADR Index
- AdWords
- Adwords (Google Adwords)
- Agentic AI
- AI Agent
- Algorithm
- Algorithm Update
- ALOS
- ALT Average Lead Time
- Alt Tag
- Amortization
- Amplification Rate
- Analytics
- Anchor Text
- Ancillary Revenue
- Ancillary Revenue Per Room
- Annual Goals
- Answer Engine Optimization (AEO)
- Anthropocentric Hotels
- API (Application Programming Interface)
- Applause Rate
- Arrived Conversion rate: Hotels
- Attribute-Based Pricing and Shopping
- Attribution
- Attrition
- Attrition Collection
- AVE
- Average Daily Rate (ADR)
- Average Length of Stay (ALOS)
- Average Position
b
- B2B
- B2C
- Backlink
- Banner Ad
- BAR
- Best Available Rate
- Bing
- Bing Ads
- Black Hat
- Blog
- Bot
- Bounce Rate
- Brand Contribution
- Brand Costs
- Breadcrumbs
- Budget
- Business Acumen
- Business Travel
c
- California Consumer Privacy Act (CCPA)
- Campaign
- Cancellation Clause
- Cancellation Rate
- Canonical Tag
- Capital Expenditure
- Capitalization Rate
- Catering Contribution Per Group Room Night
- Catering Segment Mix
- CDP - Customer Data Platform
- Chain Scales
- Channel Manager
- Channel Mix
- Chatbots
- CHDM
- CHSL
- Class
- Click-Thru Rate
- Closed to Arrival
- Closed User Groups (CUG)
- CMM
- CMP
- Code
- Commission
- Commissionable Rate
- Competition
- Competitive Advantage
- Comp Set
- Concession
- Constrained Supply
- Content
- Conversion Rate
- Conversion Rate Optimization
- Cookie
- COPE Revenue
- Cost of Acquisition
- Cost of Goods Sold (COGS) Food & Beverage
- Cost of Goods Sold (COGS) Food & Beverage
- Cost of Goods Sold (COGS) Hotel rooms
- Cost of Sales
- Cost Per Acquisition.
- Cost Per Click:
- Cost Per Occupied Room
- Cost Per Thousand
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPM
- Crawler
- CRM
- CRMA
- CRM - Customer Relationship Management
- CRME
- CRO (Conversion Rate Optimization)
- CRS - Central Reservations System
- CTA
- CTA (Call To Action)
- CTR (Click Through Rate)
- Customer Experience (CX)
- Customer Lifetime Value
- Customer Relationship Management
- Customer Service vs Customer Experience
d
- Daily Delegate Rate
- Dashboard
- Demand
- Demand Change YoY
- Demand Indicators
- Description Tag
- Destination Management Company
- Digital Marketing
- Director of Marketing
- Director of Revenue Management
- Director of Sales
- Director of Sales & Marketing
- Director of Sales & Marketing
- Directory
- Direct Traffic
- Displacement Analysis
- Display Ads
- Display Network
- Duplicate Content
- Dynamic Packaging
e
- Earned Media Value (EMV)
- Earnings Before Interest, Taxes, and Amortization
- Earnings Before Interest, Taxes, Depreciation, and Amortization:
- EAT
- EBITDA
- Ecommerce
- Email Automation
- Engagement
- European Plan
- Expertise, Authority, and Trust.
- External Analysis
- External Link
f
- Facebook Ads Manager
- Facebook Business Page
- Fair Share
- F&B Minimum
- F&B Minimum
- Featured Snippet
- Filter
- Filter (Bubbles)
- First Party data
- Fiscal Year or Financial Year
- Fixed Cost
- Flow through
- Fluctuating Demand
- Follower Count
- Food & Beverages
- Food & Beverages
- Force Majeure
- Forecast
- Forecast Accuracy
- Forgone Potential of Group Revenue
- Free Independent Traveler
- Free-sell
- Friendly URL
- Funds From Operations
g
- GDP
- GDS
- General Data Protection Regulation (GDPR)
- General Manager
- Generative AI
- Generative Engine Optimization
- Ghost kitchen
- Global Distribution System
- Google AdWords
- Google Algorithm
- Google Analytics
- Google Maps
- Google My Business
- Google Partner Agency
- Google Reviews
- Google Search Console
- GOPPAR
- GOPPASF
- Gross Domestic Product (GDP)
- Gross operating Profit
- Group Catering
- Group Ceiling
- Group Ceiling
- Group F&B Contribution
- Group F&B Contribution
- Group Mix
- Group Slippage
- Guaranteed
- Guest Paid Revenue
h
- Hashtag
- Header
- Header
- Header Tags
- Hotel Collected Revenue
- HSMAI
- HTML
- HTTP
- HTTPS
- Hybrid Event
- Hybrid Hotels
- Hyperlink
- Hypertext Markup Language
- Hypertext Transfer Protocol
- Hypertext Transfer Protocol Secure
i
- Impression
- Impressions
- Impression Share
- Inbound Marketing
- Inbound Marketing
- Indemnification
- Index
- Index (benchmarking)
- Index (Search engines)
- Influencer Marketing
- Intermediary Lead Generation
- Internal Analysis
- Internet of Things (IoT)
j
- Joint Travel Regulation
k
- Key Performance Indicators
- Keyword
- Keyword Density
- Keyword Phrase
- Keyword Priority
- Keyword Stuffing
- Knowledge graph/panel
- Knowledge Panel
l
- Landing Page
- Last Room Availability
- Latent Semantic Indexing (LSI) Keywords
- Lead Response Time
- Lead Volume
- Length of Stay pricing
- Link Profile
- Local 3-Pack
- Local Catering
- Local Citation
- Local Search
- Long Tail Keyword
- Lookalike Audience
- Loyalty Mix
m
- MAR
- Market
- Market Penetration
- Market Penetration Index
- Market Segments
- Market Share
- Mark-Up
- Maximum Length of Stay
- MCP-Identity (MCP-I)
- MCP (Model Context Protocol)
- Mentions
- Menu Engineering
- Menu Optimization
- Merchant Model
- Meta Description
- Meta Keywords
- Metasearch Engine (or aggregator)
- Meta Tags
- MICE in the Hospitality Industry
- Minimum Length of Stay
- Month-to-Date
- Moz Local
- MultiAgents
- Multi Channel Distribution
n
- Natural Language Generation [NLG]
- Natural Language Processing
- Net Operating Income
- Net Rate
- Net Revenue
- Net RevPAR (Net Revenue Per Available Room)
- NLP
- Non-Fungible Token
o
- OCC (Penetration) Index
- Occupancy
- Online Booking Tool
- Online Reputation Management (ORM) for Hospitality
- Online Travel Agencies
- Online Travel Agency
- Onward Distribution
- Onward Distribution Channels
- Open Graph Tag
- Open Rate
- Organic
- OTA
- OTB or BOB
- Overbooking
- Overselling or Overbooking
p
- Pace to Budget
- Paid Influencers
- Paid Media
- Perceived Value
- Perishable Inventory
- Personalized Search Results
- Personally Identifiable Information (PII)
- Pick-up or Pace report
- Pixel
- PMS
- Polling Module
- Position
- PPC bidding model
- PPC / Pay-Per-Click
- Predicting demand
- Press Kit or Media Kit
- Price Discrimination
- Price Elasticity
- Price Parity
- Price Sensitivity
- Product Parity
- Profit & Loss Report
- Profit & Loss Report
- ProPAR Profit Per Available Room
- Property Improvement Plan (PIP)
- Property Management System (PMS)
q
- Quality Ranking
- Quality Score
- Quarterly Goals
- Query
r
- Rack rate
- Rankings
- Rate Efficiency
- Rate Fences - applied to room pricing
- Rate Parity
- Rate Parity-broad rate parity
- Rate Parity-narrow rate parity
- Readability
- Real Estate Investment Trust
- Rebooking Clause
- Reciprocal Link
- Redirect
- Reels
- Referral
- Remarketing
- Repost
- Response Rate
- Responsive Web Design
- Retargeting
- Retention Rate
- Revenue
- Revenue Generation Index
- Revenue Management
- Revenue Management System
- Revenue Optimization
- Revenue per Available Room
- Revenue per Available Space
- Revenue Per Occupied Room
- Review Response
- Reviews
- RevPAC = Revenue Per Available Customer
- RevPAG
- RevPAMR
- RevPAM - Revenue Per Available square Metre
- RevPAR
- RevPAS
- RevPASH
- RevPATR
- RevPATT
- RFP Conversion Rate
- RGI
- Rich Snippets
- RMS
- ROAS (Return On Ad Spend)
- ROI (Return On Investment)
- Room Mix Efficiency
- ROP - Restaurant Optimization Planning
- RPI
- RSS (Really Simple Syndication)
- RTO: Regional Tourism Office
- Run of House
s
- Schema
- Schema Markup
- Search Engine
- Search Engine
- Search Engine Marketing
- Search Engine Optimization
- Search Engine Optimization: Off-Page
- Search Engine Results Page (SERP)
- Search Network
- Second party data
- Self Sovereign Identity (SSI)
- Sellout Efficiency
- SEM (Search Engine Marketing)
- SEO, Off-Page
- SEO, On-Page
- SEO (Search Engine Optimization)
- SERP or Search Engine Results Page
- Sessions
- Shares
- Shorts
- Simulive
- Sitelink
- Sitemap
- Slug
- Social Selling
- Source
- Source Market
- Space to Group Ratio
- Spam
- Spider
- Spider
- Split-Rate
- STAR Report
- STR
- Strategic Account Management
- Strategic Meetings Management
- Strategic Meetings Management Program [SMMP]
- Strategy vs Planning - what is the difference?
- Structured Data
- Super App
- Supply Change YoY
t
- Tag, Alt
- Tag, Canonical
- Tag, Description
- Tag, Header
- Tag, Meta
- Tag, Open Graph
- Tag, Open Graph
- Tag, Title
- Technocentric Hotels
- Thin Content
- Third Party
- Third-Party Data
- Title Tag
- Total Revenue Management (TRM)
- Total Revenue Per Available Room
- Total Spend Per Guest
- Tour Operator
- Tracking Code
- Transient
- Transient Segment Mix
- Transient Travellers
- Travel Agent
- Travel Management Company
- Trusted Advisor
- Turnover/New Hire Costs
- Twitter Advertising
u
- UBE - Universal Booking Engine/ Unified Booking Engine
- UNAP (URL, Name, Address, Phone Number)
- Unbundling and Bundling
- Unconstrained Demand
- Uniform Resource Locator
- Uniform System of Accounts for the Lodging Industry.
- Unique Impressions
- Unique Visitors
- Unsubscribe Rate
- Upgrade
- Upsell
- Upselling
- URL
- URL (Link) Shortener
- USALI
- UX – (User Experience)
v
- Value
- Variable Cost
- Visitors
- Visits
- Voice Search
w
- Wash
- Web 2.0
- Webcast vs Webinar
- Website
- Willingness to Pay (WTP)
- Wireframe
y
- Yahoo! Advertising
- Yahoo! Advertising
- Yahoo! Search
- Yahoo! Search
- Year-Over-Year (YoY) Growth
- Yelp
- Yext
- YouTube
- YouTube Advertising
- YouTube Advertising
- YOY
- YTD
z
- Zero based budgeting
