![[WATCH] Case Study in Restaurant Revenue Management [WATCH] Case Study in Restaurant Revenue Management](https://academy.hsmai.org/wp-content/uploads/sites/11/2015/09/hero-section-with-intro-3262.jpg)
[WATCH] Case Study in Restaurant Revenue Management
Jeannette Ho, the former VP of Revenue Management and Customer Analytics for Fairmont Raffles Hotel International, and Professor Sherri Kimes just published a Cornell Center for Hospitality Research report on our efforts to implement Restaurant Revenue Management (RRM) at Fairmont-Raffles.
As a result of the dedicated work of the FRHI team, RRM had been deployed to over 70% of FRHI’s F&B revenue by 2016. Within 12 months of implementation, restaurants using RRM generated five times more revenue growth than restaurants not using RRM.
I think you’ll find the study interesting! It was so, so exciting to be able to work with Jeannette to translate my teaching and research into practice! You can access the full case study from sherrikimes.com.
View Jeanette’s video presentation on the Fairmont program about Total Profit Optimization.
This session was presented at the HSMAI Revenue Optimization Conference in Singapore. At that time, most hoteliers had no idea how to achieve this, now Jeannette’s pioneering program is seen as the benchmark to successfully achieving Total Revenue Optimization in hotels around the world.