Get Your Hotel Visible in AI Search
Two practical online courses to help hotels appear in AI-powered search and answer engines.
Platforms like ChatGPT, Gemini and Perplexity are changing how travellers discover and choose hotels. Instead of scrolling through lists of links, guests are asking AI agents to “find the best hotel for me” and trusting a handful of AI-generated answers.
These HSMAI Academy courses show you how to make sure your hotel is part of those answers – not invisible.
Adapting Hotel Content to AI Search: From SEO to AEO
The complete AI Search strategy for hotels. Includes everything in Course 2, plus content strategy, GEO/AEO, schema and your AI roadmap.
What you’ll learn
- How AI search and answer engines interpret hotel content
- The new AI-driven booking journey & how hotels get selected
- How to shift from SEO to GEO/AEO (Answer Engine Optimization)
- How to structure & write website content for AI agents
- Full visual content optimisation (images & video module from Course 2)
- How to improve schema, on-page signals and content depth
- How to build a practical AI Search roadmap for your property
Optimizing Hotel Images & Video to AI Search (AEO)
A short, tactical course focused on updating your hotel’s images and videos for AI Search and answer engines.
What you’ll learn
- How AI tools evaluate and label hotel photos and video
- Recommended formats, sizes and ratios for key channels
- How to use filenames, alt text, captions & metadata
- How to audit and clean up your existing image library
- How to keep visuals consistent across website, OTAs and social
This entire mini course is included in Course 1.
Which course should you take?
➜ Start with Course 2
Choose this if you just want to update your hotel’s images and videos to improve visibility in AI Search and answer engines.
➜ Enroll in Course 1
Choose this if you want to update your website content, shift from SEO to GEO/AEO, build your AI strategy, improve schema, and more.
Course 1 includes everything from Course 2.
⭐Upgrade option: get credit toward the full course
If you complete Course 2 first and later decide to enroll in Course 1, you’ll receive a full credit for the amount you paid for the mini-course.
To apply your credit, email us at info@hsmaiacademy.org before you enroll in Course 1.
About your instructor — Ira Vouk
Ira Vouk is a hospitality technology consultant, educator and author who specialises in turning complex topics into practical hotel action. She has over two decades of hospitality experience and is the author of Revenue Management Made Easy, Hotel Tech 101 and Hospitality 2.0.
