How to be a Sales Hunter in Hospitality
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Start anytime
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Study anywhere
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Learn practical skills
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Be job ready
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US$25 for HSMAI Members
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US$30 for non-members
Course Overview
In today’s competitive hospitality industry, hotels need proactive sales professionals who can identify new opportunities, build meaningful relationships, and drive business growth. This course introduces the role of the Sales Hunter and provides practical strategies for finding, engaging, and converting potential clients.
Participants will learn how to identify target markets, research prospects, build professional networks, and use modern sales tools to support business development efforts. The course also explores the use of LinkedIn, AI-powered tools, and structured communication techniques to improve prospecting efficiency and sales effectiveness.
Whether you are new to hotel sales or looking to strengthen your business development skills, this course will equip you with the knowledge and confidence to become a more successful Sales Hunter in hospitality.
Learning Objectives
By the end of this course, participants will be able to:
- Define the role and responsibilities of a Sales Hunter within a hospitality sales team.
- Identify and prioritise potential clients that align with a hotel’s business objectives.
- Apply effective prospecting techniques to generate new business opportunities.
- Build and maintain professional relationships that support long-term sales success.
- Utilise LinkedIn and other digital platforms to research prospects and expand professional networks.
- Conduct effective outreach through email, phone calls, meetings, referrals, and networking activities.
- Leverage AI tools such as ChatGPT to improve research, planning, communication, and sales preparation.
- Apply the COAST framework to create clear and effective AI prompts.
- Develop a structured follow-up process to nurture leads and strengthen client relationships.
- Demonstrate the mindset, habits, and skills required to succeed as a hospitality Sales Hunter.
(HSMAI MEMBER – US$25) | (NON-HSMAI MEMBER – US$30)
Course Modules
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Why do we need Sales Hunters?
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Developing your Prospecting Skills
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Practical AI applications for Hotel Sales Hunters
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Course Outcome
Upon completing this course, participants will have the knowledge, tools, and confidence to proactively identify and pursue new business opportunities for their hotel or hospitality organisation. They will be able to apply effective prospecting and networking techniques, build stronger client relationships, utilise digital and AI-powered tools to improve productivity, and implement structured follow-up strategies that support long-term sales success.
Graduates of this course will be better equipped to think and act like a modern Sales Hunter—consistently generating leads, uncovering opportunities, and contributing to revenue growth through a disciplined and strategic approach to business development.
This Course is for You If:
This course is designed for hospitality professionals who are responsible for generating new business and building client relationships, including:
- Hotel Sales Managers
- Business Development Managers
- Sales Executives and Sales Coordinators
- Directors of Sales and Marketing
- Account Managers seeking to expand their prospecting skills
- Hospitality professionals transitioning into sales roles
- Commercial leaders looking to strengthen business development capabilities
- Hotel owners, General Managers, and department leaders who want a better understanding of proactive sales strategies
No prior sales hunting experience is required, making this course suitable for both new and experienced hospitality sales professionals.
The course is entirely online and self-paced, with quizzes to check your knowledge throughout.
