How to Increase your Hotel Ancillary Revenue
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Start anytime
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Study anywhere
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Learn practical skills
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Be job ready
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US$45 for HSMAI Members
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US$55 for non-members
Course Overview
This course helps hospitality professionals understand how ancillary revenue contributes to hotel profitability. It introduces practical strategies to identify and grow revenue opportunities beyond room bookings, including optimizing services, packages, and guest experiences.
Learning Objectives
By the end of this course, participants will be able to:
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Identify key ancillary revenue opportunities within hotel operations.
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Create value-added packages and services that increase guest spend.
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Apply upselling techniques to improve revenue per guest.
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Use basic revenue management principles to optimise ancillary sales.
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Implement practical strategies to grow overall hotel profitability.
(HSMAI MEMBER – US$45) | (NON-HSMAI MEMBER – US$55)
Course Modules
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Understanding Ancillary Revenue Streams
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Rooms Division Opportunities
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Rooms Division Fees
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Culinary Opportunities
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Groups & Meetings/Event Opportunities
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Parking & Transportation Opportunities
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Spa, Recreation & Experiential Opportunities
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Physical Building Opportunities
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Fees & Other Revenue Opportunities
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Hotel Ancillary Revenue Quiz
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Implementing Effective Upselling Techniques
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Applying Revenue Optimization Strategies to Ancillary Revenue
Course Outcomes
- Identify ancillary revenue opportunities.
By the end of this course, learners will understand the key sources of ancillary revenue across hotel operations. They will be able to identify opportunities beyond room bookings that can increase overall profitability. - Apply upselling and value-added strategies.
Learners will learn how to develop packages, promote services, and implement effective upselling techniques. These strategies will help increase guest spend while enhancing the guest experience. - Optimize ancillary revenue using revenue management principles.
Learners will understand how to apply revenue management strategies to ancillary products and services. They will gain practical ideas to maximize revenue across multiple hotel departments.
This Course is for You If:
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You work in hotel sales, marketing, revenue management, or operations and want to increase revenue beyond room bookings.
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You are a hotel manager or department head looking for practical ways to grow guest spend across services and experiences.
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You want to learn upselling and revenue optimization strategies that improve overall hotel profitability.
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You are a hospitality professional seeking to strengthen your commercial and revenue strategy skills.
The course is entirely online and self-paced, with quizzes to check your knowledge throughout.
