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A general term for where a website appears in search engine results. A site’s “ranking” may increase or decrease over time for different search terms, or queries. Ranking is specific to each keyword, so a website may have keywords that rank on the first page, and others that don’t. Google ranking is made up of 200+ components, or ranking factors to determine where a website ranks.
Source: HSMAI CHDM Study Guide
Categories: Digital Marketing
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