Insights Hub

HSMAI ACADEMY INSIGHTS HUB

I Info signHSMAI has convened hoteliers and academics to bring together resources to help hotels boost their profitability in hotels, restaurants and any accommodation business.  HSMAI creates and curates content from the academics and thought leaders in hospitality sales, marketing, restaurants, e-commerce, digital and revenue optimization around the world.  Insights in our HSMAI Academy focus on research, best practices from academics and industry experts for HSMAI members and the hospitality industry.

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HSMAI INSIGHTS
SALES, MARKETING, REVENUE, DIGITAL, DISTRIBUTION & COMMERCIAL
for Hotels

The Discount Dilemma: Filling Seats or Losing Profits?

The Discount Dilemma: Filling Seats or Losing Profits?

The Discount Dilemma: Filling Seats or Losing Profits? Puneet Mahindroo Founder and Chief Executive Officer at Rev-Mantra Pte. Ltd. The Story: A Busy Night, A Costly Lesson It’s Friday night, [...]

Scout Simply

[WATCH] Schema For Search Engines: The Key

Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines.

Next-Level Contact Centers: Boosting Team Dynamics and Operational Excellence

Next-Level Contact Centers: Boosting Team Dynamics and Operational Excellence

Next-Level Contact Centers: Boosting Team Dynamics and Operational Excellence Megan Becker, Manager of Hiring and Training, Reservations, Hershey Entertainment [...]

Benefits of Focused Market Segmentation in Hotels

Benefits of Focused Market Segmentation in Hotels

Related Terms:Term: Revenue

[WATCH] Value Props: Creating a Product that people will actually buy

[WATCH] Value Props: Creating a Product that people will actually buy

Related Terms:Term: Revenue

[WATCH] The Secret Ingredients of Great Hospitality

[WATCH] The Secret Ingredients of Great Hospitality

Related Terms:Term: Revenue

Put Google AI to work for your business.

Google Guide for CMO’s

Related Terms:Term: Revenue

What do revenue managers want you to know most, and what’s one thing they usually keep under wraps?

Three Things Revenue Managers Want You to Know

Related Terms:Term: Revenue

Unveiling the Future of Hotel Budgeting and Forecasting The Case for Advanced Technology and AI

Unveiling the Future of Hotel Budgeting and Forecasting The Case for Advanced Technology and AI

Related Terms:Term: Revenue

how-can-we-ensure-ai-advancements-benefit-humanity-and-protect-data

Keeping the “Human in the Loop” in Travel

Related Terms:Term: Revenue

WATCH: How to Market your F&B outlets

WATCH: How to Market your F&B outlets

Related Terms:Term: Revenue

The Importance of Guest Experience in New Restaurants

The Importance of Guest Experience in New Restaurants

Related Terms:Term: Revenue

On the menu today – F & B profitability

On the menu today – F & B profitability

Related Terms:Term: Revenue

How to maximise the benefits of Hotel Revenue Management System?

DO’S and DON’TS of Hotel Revenue Management Systems

Related Terms:Term: Revenue

[WATCH] Demo of AI used to create a new Restaurant concept

[WATCH] Demo of AI used to create a new Restaurant concept

Related Terms:Term: Revenue

Essential Tips On Integrating Tech Into Your Restaurant

Essential Tips On Integrating Tech Into Your Restaurant

Related Terms:Term: Revenue

Block by Block Blockchain whitepaper sq image

Block by Block whitepaper

Related Terms:Term: Revenue

RRM Toolbox image

[WATCH] Restaurant Revenue Management Toolbox: Strategies to improve Profit from your Restaurant

Related Terms:Term: Revenue

Evolving Distribution in Food & Beverage & Ancillary areas

Evolving Distribution in Food & Beverage and Ancillary areas

Related Terms:Term: Revenue

Turning Website visits to Restaurant visits banner

Taking commercial strategy to the next level

Related Terms:Term: Revenue

[WATCH] Case Study in Restaurant Revenue Management

[WATCH] Case Study in Restaurant Revenue Management

Related Terms:Term: Revenue

[WATCH] Restaurant Distribution

[WATCH] Restaurant Distribution

Related Terms:Term: Revenue

Discover the key steps to becoming a star in hotel group sales.

Elevate Your Hotel Sales Strategy: 10-Step Guide to Success

Related Terms:Term: Revenue

How Tech Tools Help Navigate Hotel Management Challenges

How Tech Tools Help Navigate Hotel Management Challenges

Related Terms:Term: Revenue

Boost Your Hotel’s Loyalty Program and Drive Ancillary Revenue

The Power of Loyalty Programs by Plusgrade

Related Terms:Term: Revenue

What marketing strategies or tools is your team currently using to enhance and better personalize the guest experience throughout the customer journey?

Unlocking Hyper-Personalization Strategies

Related Terms:Term: Revenue

Hotel increasing profit through distribution strategy

Elevate Your Ancillary Revenue with These 5 Proven Strategies

Related Terms:Term: Revenue

TRM hub

Hospitality Total Revenue Management hub

Related Terms:Term: Revenue

Turning resistance into restaurant revenue

Turning resistance into restaurant revenue

Related Terms:Term: Revenue

If you’ve visited a new city lately, you may have searched online for places to eat. Maybe you read some reviews, then clicked through to the restaurants’ own sites.

Turning website views into restaurant visits

If you’ve visited a new city lately, you may have searched online for places to eat. Maybe you read some reviews, then clicked through to the restaurants’ own sites.

HSMAI PORM WHitepaper image

Maximizing Profitability in Hospitality: The Profit-Oriented Revenue Management Revolution (PORM)

Related Terms:Term: Revenue

Insight into how schema is the key to describing a hotel for search engines

Schema For Search Engines: The Key

Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course. […]

HSMAI Foundtaion Cover image State of the Industry Talent Report 2022-23

The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023: HSMAI Foundation Special Report

Related Terms:Term: Revenue

Benefits of TRM for Hotels and Resorts

A Guide to Total Revenue Management

Related Terms:Term: Revenue

Linking Sustainability to Revenue Management: you can't improve on what you don't measure

Linking Sustainability to Revenue Management: you can’t improve on what you don’t measure

Related Terms:Term: Revenue

Solving the pricing problem video banner

[VIDEO] Optimising your Online presence

Related Terms:Term: Revenue

heidi gempel

[PODCAST]How to put the guest experience at the centre of your value proposition

Which data should hotels use to review and improve their distribution strategy? Check out our 10 data points hotels should use to analyse and improve strategy.

Are you catering for Muslim travellers? By 2026, a US$300b travel sector

Are you catering for Muslim travellers? By 2026, a US$300b travel sector

Related Terms:Term: Revenue

Hotel profit from Distribution strategy

Data to drive your Hotel distribution strategy

Which data should hotels use to review and improve their distribution strategy? Check out our 10 data points hotels should use to analyse and improve strategy.

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HSMAI and S.I.T. collaborate on research to determine the future Metrics for the hotel industry

Related Terms:Term: Revenue

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Times are changing! Are new metrics needed to measure Hotel performance?

Related Terms:Term: Revenue

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