The Key to Boosting Restaurant Profits | Unlocking the Potential of Your Menu. Menu optimization – a transformative approach that goes beyond the outdated concept of menu engineering and ventures into the dynamic world of maximizing restaurant profits through careful analysis and strategic adjustment of your menu offerings. Or, another way to say it is: Menu optimization is the art and science of analyzing and refining a restaurant’s menu to enhance profitability. It involves a deep dive into the popularity and profitability of each menu item and making informed adjustments to cater to customer preferences while boosting the bottom line.
