Working Effectively Across Cultures Course
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Start anytime
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Study anywhere
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Learn practical skills
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Be job ready
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US$25 for HSMAI Members
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US$30 for Non-members
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2 Hours Study Time
Course Overview
Build stronger relationships and communicate more effectively with customers and colleagues from different cultural backgrounds.
Hotel sales professionals regularly work across cultures, countries and communication styles. Cultural differences can influence how people communicate, build trust, conduct meetings, negotiate and make decisions.
This course helps participants recognise different cultural preferences and adapt their sales approach without making assumptions or relying on stereotypes. Through practical hotel sales examples, participants will learn how to communicate with greater cultural awareness, navigate potential misunderstandings and build stronger relationships across cultures.
AVAILABLE FROM 15TH AUGUST 2026
HSMAI MEMBER – US$25
NON-HSMAI MEMBER – US$30
Course Modules
- Introduction
- Communicating
- Leading
- Persuading
- Giving Negative Feedback
- Deciding
- Trusting
- Disagreeing
- Scheduling
- Summary & Quiz
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Course Outcomes
By the end of this course, participants will be able to:
- Explain why cultural awareness is important in hotel sales.
- Recognise how cultural preferences may influence communication, relationships and decision-making.
- Identify differences in direct and indirect communication styles.
- Adapt their approach for relationship-focused and task-focused customers.
- Respond appropriately to different attitudes towards hierarchy, authority, time and deadlines.
- Adjust meetings, presentations and negotiations for different cultural contexts.
- Avoid assumptions and stereotypes when interpreting behaviour.
- Apply practical strategies to prevent and resolve cross-cultural misunderstandings.
- Build trust and stronger working relationships with customers and colleagues from different cultural backgrounds.
This course is designed for hotel sales professionals who work with customers, colleagues or partners from different cultural backgrounds, including:
- Sales Coordinators and Sales Executives
- Business Development Managers
- Account Managers
- Sales Managers and Directors of Sales
- Global Sales Office and regional sales team members
- Hotel commercial leaders
- Meetings, events and group sales professionals
- Anyone preparing to work in an international or multicultural hotel environment
It is particularly useful for professionals managing international accounts, working across regional or global teams, or selling to customers from different countries and cultures.
The course is entirely online and self-paced, with quizzes to check your knowledge throughout.
