
Presenting Hotel Solutions that Win Business Course
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Start anytime
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Study anywhere
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Learn practical skills
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Be job ready
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US$35 for HSMAI Members
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US$40 for non-members
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2 Hours Study Time
Course Overview
Create persuasive proposals and presentations that demonstrate value and inspire action.
This course teaches participants how to transform hotel information into compelling sales solutions. Rather than relying on generic presentations or long lists of features, participants will learn how to develop a clear sales narrative that connects the hotel’s offering to the buyer’s goals.
The course covers proposal development, storytelling, presentation structure, visual communication and virtual presentation techniques.
COURSE AVAILABLE 10th AUGUST 2026
HSMAI MEMBER – US$35
NON-HSMAI MEMBER – US$40
Topics covered:
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- Preparing effective hotel sales proposals
- Structuring persuasive sales presentations
- Presenting benefits rather than features
- Using storytelling and sales narratives
- Demonstrating value and return on investment
- Avoiding common presentation mistakes
- Delivering engaging in-person presentations
- Mastering virtual sales presentations
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Course Outcomes
By the end of this course, participants will be able to:
- Develop hotel sales proposals tailored to the buyer’s needs, goals and decision criteria
- Structure persuasive presentations with a clear and compelling sales narrative
- Translate hotel features into relevant customer benefits and business value
- Use storytelling techniques to make proposals and presentations more engaging
- Demonstrate value and return on investment using relevant evidence
- Create clear, professional and visually effective presentation materials
- Avoid common mistakes that weaken sales proposals and presentations
- Deliver confident and engaging presentations in person and virtually
- Conclude presentations with a clear recommendation and next step
This Course is for You If:
This course is suitable for hotel professionals who prepare proposals, pitch for business or present solutions to prospective and existing customers.
It is particularly relevant for:
- Sales Coordinators and Sales Executives
- Business Development Executives and Managers
- Account Managers
- Sales Managers and Directors of Sales
- Conference, Events and Catering Sales professionals
- Hotel professionals responsible for tenders, proposals or client presentations
- General Managers and department leaders involved in pitching for business
- Hotel professionals who want to improve their presentation confidence and impact
No previous presentation training is required. The course is suitable for people who are new to hotel sales presentations as well as experienced professionals who want to make their proposals and presentations more persuasive, customer-focused and commercially effective.
The course is entirely online and self-paced, with quizzes to check your knowledge throughout.



