Optimizing Hotel Images & Video to AI Search-AEO

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US$35 for HSMAI Members
US$40 for non-members
12 Months access
1 CPD Point

2 Videos
Downloadable Guides
Certification of Completion

Are your hotel’s images and videos ready for the new era of AI-driven search? This focused mini-lesson will equip you with actionable strategies to optimize every aspect of your visual content—from technical formats and metadata to authenticity, syndication, and leveraging guest-generated assets. You’ll learn how to make your hotel’s visuals more discoverable, trustworthy, and consistent across all platforms, boosting both your visibility and direct bookings.

With a practical checklist and step-by-step guidance, you’ll be ready to implement AI-friendly visual content strategies that deliver results.

WHAT PAST PARTICIPANTS HAVE SAID

Through relevant industry examples, case studies, and discussions, the instructors provided a valuable toolkit that can be implemented immediately.

Anon. Learner
Conducted by senior industry leaders who have worn many hats, the course provides a holistic perspective considering all implications in the hospitality ecosystem. It offers a high-level overview and delves into the technicalities comprehensively.

Anon. Learner
I really enjoyed learning the essentials to round out my knowledge! I am able to put this knowledge to work right away and help my hotel achieve better results!

Anon. Learner
You can't help but learn how to make these functions work as this course takes you through each concept step-by-step. All examples are for the hotel industry so it's easy to make sense of where to use each tool.

Jackie Douglas HSMAI Asia Pacific

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HSMAI MEMBER – US$35 | NON-HSMAI MEMBER – US$40

COURSE OUTLINE

Course Outcomes

Understand the importance of benchmarking in evaluating hotel performance
Describe key methods and tools used for hotel performance benchmarking
Identify gaps in current benchmarking practices to enhance results

Course Lessons

The Foundation: How AI is Transforming Hotel Search
Action Steps: Optimizing Hotel Visuals for AI Search: Images, Video & Syndication
Final Quiz

WHO SHOULD ENROLL

This course is for you if:

This course is designed for everyone across the hospitality spectrum – from independent hotel owners and general managers who wear twenty hats a day, to revenue managers and marketing directors at boutique properties, to senior executives at global hotel brands. Whether you’re a first-timer who has never touched SEO or a seasoned digital marketing expert with years of campaigns under your belt, the playing field has just shifted. AI search isn’t a distant future – it’s our new reality, shaping how travelers discover, compare, and book hotels today. That means operators, brand marketers, asset managers, Booking Engine providers, distribution specialists, as well as SEO agencies working with hospitality companies need to master these strategies now. Waiting is not an option; in this AI-driven landscape, being late means being invisible.

HOW IT WORKS

The course is entirely online and self-paced, with a lot of video and guides for you to not only learn what to do but have your plan of action ready and the instructions to follow to complete this important journey, and a few quizzes to check your knowledge throughout.

You get access for 12 months so you’ll be able to keep coming back to check details s you go thru this process.

MEET THE INSTRUCTOR - IRA VOUK

Ira Vouk is the acclaimed author of top industry publications “Revenue Management Made Easy”, “Hotel Tech 101” and “Hospitality 2.0” and the originator of the first in the industry online learning courses on hospitality technology and AI search optimization, currently offered to large organizations all over the world.

Ira is a hospitality consultant and tech innovator who brings two decades of practical industry experience, predominantly championing the role of revenue management and the use of data and technology to provide hospitality companies with insight to lead their business strategy better.

She is also an HTNG/AHLA T100 member, a public speaker and educator on revenue and profit optimization, distribution and hospitality tech and currently teaches Hospitality Technology at Payne School of Hospitality and Tourism Management at SDSU.

Ira is also a contributing writer for various hospitality publications and platforms and a guest lecturer at various universities worldwide.