Adapting Hotel Content to AI Search Course (From SEO to AEO)

This course is for you if:

• This course is designed for everyone across the hospitality spectrum – from independent hotel owners and general managers who wear twenty hats a day, to revenue managers and marketing directors at boutique properties, to senior executives at global hotel brands. Whether you’re a first-timer who has never touched SEO or a seasoned digital marketing expert with years of campaigns under your belt, the playing field has just shifted. AI search isn’t a distant future – it’s our new reality, shaping how travelers discover, compare, and book hotels today. That means operators, brand marketers, asset managers, Booking Engine providers, distribution specialists, as well as SEO agencies working with hospitality companies need to master these strategies now. Waiting is not an option; in this AI-driven landscape, being late means being invisible.