Hotel Market Segmentation

Market Segmentation for Hoteliers and Accommodation Suppliers

  • Start anytime

  • Study anywhere

  • Practical skills

  • Be job ready

  • Affordable from US$55

  • Pathway to Revenue

  • 12 Months Access

  • Globally recognised

APPLY NOW – HSMAI MEMBER $55
APPLY NOW – NON MEMBER $65

Market Segmentation for Hoteliers

Most industries categorise their market into different segments to understand them better, and to customise their product to each segment. This is a fundamental way to increase revenue to your business. As a revenue analyst, you need to know what these segments are and how to use that knowledge to win business from your competitors.

 You will learn:
  • What segmentation is
  • Why hotels segment their markets
  • How to define each segment (e.g., corporate, events, wholesale, retail, etc.)
  • The difference between a channel and a segment
  • How to use segmentation to gain insights and improve bottom line results
  • How consumer behaviours differ by channel
  • The terms and strategies around using segments versus channels versus personalised offers

Who should do this course?

  • Those pursuing the HSMAI Certificate in Revenue Management (Hospitality) or the Certificate in Digital Marketing
  • People wanting to learn about the methods hoteliers can use to bring in more bookings and more revenue
  • Asset owners, management company leaders, holiday rental agents, and hoteliers wondering if it’s worth investing in digital marketing
  • People just starting in the revenue or marketing department who will benefit from learning how they can influence booking volumes at their property

Created by Hoteliers

This course is created by hoteliers for hoteliers. Leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management and digital marketing.

Pricing

  • HSMAI Members pay US$55 for this course (complete the 10-course program and get your Certificate for just US$400…a saving of US$150)
  • Non-members pay US$65 for this course (complete the 10-course program and get your Certificate for just US$550)
  • Includes online access to course material for 12 months
ENROL NOW
Hotel Market Segmentation

What other learners are saying

  • This course taught me to look at business differently and value the tools and processes that go into defining different segmentations, marketing to them, and optimizing the revenue we get from each one.

    Stephanie White Drury Hotels

  • I feel more knowledgeable and comfortable after doing this course

    Jumari Mendez Drury Hotels

  • This course has helped me find new ways to tailor my sales strategies towards different market segments.

    Austin Hirsch Drury Hotels

  • After doing this course, I will look into customer details further and identify, what kind of needs i can provide them further to generate even small bits of more revenue.

    Nasari Meemusor Narai Hospitality Management Co., Ltd.

  • Now I know how to compare segmentation performance across multiple channels to identify patterns

    David Rose Fairmont Hotels and Resorts
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