Understanding Market & Competitor Intelligence Course

“Having taken the CHDM certification myself and then being part of a team of industry experts to help update the 2018 Certification, it has become clear to me that that knowledge and understanding of the key topics covered in the certification will benefit everyone; from digital marketers to GM’s and everyone in between as it gives a broad overview of what is required to be a successful for a hotel (or hotelier) in the digital age.”

“When I review resumes for openings or am interviewing candidates with similar backgrounds, I feel more confident in choosing applicants with their CHDM certification. I feel like they have taken the time to understand the fundamentals of the industry and how it applies to our hotels, and thus will hit the ground running with a leg up on other candidates.”

“When we consider the convergence of multiple disciplines within our industry, revenue management and eCommerce are increasingly finding areas of overlap within the complexity of digital echo system. It is for this reason that revenue managers with CHDM’s become an integral part of an organization due to their ability to improve the discourse as it relates to the digital conversation.”

I completed the 10 courses this past weekend. The courses were very comprehensive, and I loved the videos and links to different resources and articles. Thank you so much for putting this together.

I am proud to let you know that I no longer distribute everything everywhere. All because of YOU! THANK YOU SO MUCH.

We are a hospitality business, we are a service business. Service Business means People.  As one of hospitality business leader in Indonesia, we acknowledge that we are on the transition period. Between traditional to technology base of service. In order to fulfill the requirement, the industry needs human resources who also ready. At current condition, we are short of manpower resources; especially in Revenue Management sector. REVENUE READY COURSE is the solution that we saw. This course opens our view towards hospitality business revenue management. It is not only room, it is not only food & beverage, it is not only e-commerce; but the whole aspects of revenue. Therefore we were making sure that our property leaders can get this knowledge. We wish, this kind of courses and also the advanced courses can be developed and spread to the rest of the business in the future, to help our growth.

"As a former hotel manager, and regional revenue and distribution manager, I experienced the gap in our industry for a single training resource that accommodated the multitude of hotel staff around me. 'Revenue Ready' is uniquely suited for both entry-level hospitality employees, who may be inspired to steer their career direction toward revenue disciplines, as well as long-time industry sales, marketing, and management personnel who can gain an updated education on the use of revenue and distribution tools. Already, we are seeing revenue directors and general managers utilising the program to validate previous learning and to ensure their teams are using common, correct language around the complex and ever-evolving revenue and distribution management platform landscape. I look forward to watching even more graduates, from all levels, equipping themselves with the knowledge they need to generate more accurate forecasts, to yield more revenue and to ultimately run hotel businesses that are sustainable and profitable."

I really enjoyed the program and learned a lot of valuable information about revenue management and the hospitality industry in general. I thought that the checkpoint quizzes worked really well. They were a great way to maintain engagement and test knowledge retention. I would suggest a final test at the end of the course to reinforce the essential concepts and showcase to the participant how much they learned. Thank you again for this resource and I look forward to continuing my engagement with HSMAI! Warmest regards, Mariel Dweck, Sales Coordinator, Global Sales, Shangri-La Hotels, New York  

HSMAI is a worldwide international association with expertise. We support learning with no restriction of prior learning course nor related skills and knowledge. When comparing with organization learning courses, HSMAI allows everyone to learn something they might not be able to learn from their organization. Besides great networking among hospitality industry people.

"For years, hoteliers have told us they need two things to be successful in their roles: knowledge and tools. 'Revenue Ready' brings these together to empower graduates to understand and influence the absolutely-critical and complex discipline of revenue management within their hotel businesses. SiteMinder is very proud to support this pioneering initiative across the Asia Pacific, a region on the rise and where hoteliers, more than ever, must equip themselves with the fundamentals of revenue management and the practical skills involved in leveraging some of the industry's most widely-adopted hotel technology solutions to remain competitive."