3 Courses to Get You Started with
Events Revenue Management
The Events Revenue Optimisation course is designed to equip revenue managers, director of catering, catering managers, event planners and organisers with the necessary skills and knowledge to maximise revenue for their event space.
The course begins with understanding the similarities between rooms and function space and discovers the unique characteristics of function space and revenue sources. Most importantly, participants will learn how to increase yields through various business strategies e.g. space optimisation theory, pricing, and relevant communication tools. The management of demand and supply is crucial in revenue optimisation.
These courses will provide you with an overview of function space revenue management and its relevance; equipping you with the skills needed to establish useful data and metrics to enhance your event space performance.
Understanding Rooms and Function Spaces
Upselling Strategies for Event Space Revenue Management
Space Optimization for Events Revenue Management
PRICING
- Each course: HSMAI Members pay US$35; Non-members pay US$40
- If you purchase all three courses in one transaction: Members pay US$90; Non-members pay US$105
- Includes online access to course material for 12 months
- A certificate of completion is issued after each course
WHO SHOULD TAKE THIS COURSE:
The Events Revenue Optimisation program is designed to equip revenue managers, director of catering, catering managers, event planners and organisers with the necessary skills and knowledge to maximise revenue for their event space.
Continuing Education Points (CPDs)
About your instructor — Celine Quek
Celine Quek is a bilingual hospitality professional with over 25 years of experience across both commercial and operations roles, spanning F&B, Sales & Marketing, Revenue Management, and Front Office in Asia. She has led key initiatives including automation of business planning, establishment of commercial functions, and hotel rebranding efforts. A strong advocate of lifelong learning, she holds multiple certifications in revenue management, data analytics, and coaching, and is an active member of Amicale Internationale des Sous-Directeurs et Chefs de Réception des Grand Hôtels. Now a Senior Lecturer at Republic Polytechnic, she is passionate about developing future leaders and has guided students to success in global competitions, including those by HSMAI Foundation.
In 2025, HSMAI Academy collaborated with Republic Polytechnic in Singapore to develop some basic courses in Total Revenue Management.
