How to Read your STR Report

COMPLETING THIS COURSE WILL HELP YOU:

• Explain the concept of fair share, market share, and index
• Understand the metrics displayed in the STR® report
• Know where to look on the report to find the information you need
• Analyze the information presented
• Actively participate in the discussion in revenue meetings

This course will introduce participants to the concepts of fair share, market share, and index and provide a framework for viewing and interpreting the primary tabs of the Weekly and Monthly STR® reports.

WHO SHOULD TAKE THIS COURSE:

• Anyone who attends hotel revenue management or strategy meetings
• Anyone who is interested in entering the revenue management discipline
• Anyone responsible for, or interested in, understand a hotel’s performance