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HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually – from commercial streams of revenue, sales, marketing or distribution or from [...]

Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines.

If you’ve visited a new city lately, you may have searched online for places to eat. Maybe you read some reviews, then clicked through to the restaurants’ own sites.