Hospitality Digital Marketing Essentials+ (HDME)

Hospitality Digital Marketing Essentials+

Digital marketing is no longer a specialist function—it is central to how hotels build awareness, strengthen their reputation, attract guests and drive revenue.

The Hospitality Digital Marketing Essentials+ program provides a practical and comprehensive overview of the hotel digital marketing landscape. Whether you work directly in marketing or collaborate with digital specialists, agencies and technology partners, this self-paced online program will help you understand the strategies, channels, data and terminology shaping hotel performance.

Through six engaging modules, you will explore:

• The Digital Marketing Framework
• Owned Media
• Earned Media
• Paid Media
• Digital Marketing Analytics
• Trending Topics and Emerging Technologies

The program combines video instruction, practical exercises and knowledge checks to help you confidently navigate the complex world of hotel digital marketing. You will develop the knowledge needed to work more effectively with internal teams and external partners, evaluate your hotel’s digital activity and identify opportunities to grow sales.

The full program also provides a valuable pathway towards the Certified Hospitality Digital Marketer (CHDM) certification, helping participants build the foundational knowledge needed to prepare for the certification exam.

Who Is This Program For?

This program is ideal for hospitality professionals who work directly or indirectly with hotel marketing, including:

• eCommerce and Digital Marketing professionals
• Directors of Sales and Marketing
• Revenue Managers and Directors
• General Managers
• Asset Managers
• Hospitality suppliers, consultants and technology partners

Participants receive 12 months’ access, allowing them to complete the program at their own pace and revisit the content whenever needed.

Enrol today and gain the practical digital marketing knowledge needed to contribute confidently to your hotel’s commercial success.