Hotel Revenue Optimization Essentials Course
Instructor-led Online Course
Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.
This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization.
This is an excellent “prep course” if you’re considering pursuing the Certified Revenue Management Executive (CRME) certification.
From the 12th August through to 23rd September 2025 session, HSMAI is collaborating with Accommodation Australia to
bring an expert-led webinar course to both of our members and induatry colleagues. Members of both associations are charged at a discounted price.
YOU WILL LEARN
Once a week for seven consecutive weeks, you’ll attend a instructor-led session online. Each session will be between 60-90 minutes.
We will provide learning around best practices in multiple areas including:
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- Fundamental revenue and distribution disciplines
- The Economics of Hotel Revenue Management
- AI and emerging elements impacting revenue optimisation
- Inventory Control
- Methods to understand market intelligence
- Benefits of segmentation
- Forecasting best practice
- Strategic pricing framework & rate optimisation
- Performance analysis & data analytics
- Incorporating ancillary income
- Managing owner expectations
This course is for you if you:
- Aspire to become a revenue optimization professional and want to learn the principles of revenue optimization.
- Work closely with, and are impacted by, revenue optimization in your organization (you might be a general manager, director of sales, director of marketing, asset manager, or distribution professional).
- Are studying to take the CRME certification exam. This is an excellent “prep course” to get you ready.
Course Length
7 Weeks
Live, online course will start at 11 a.m. EAST every Tuesday for seven consecutive weeks (all sessions will be recorded).
Format
100% online, instructor-led
Small class sizes ensure personalized attention and interaction.
Participants are encouraged to turn on their camera during the course to allow for more interaction with other students.
MEET THE TRAINER
This course will be presented by devoted HSMAI volunteer leader, Shannon Knapp, an expert trainer in Revenue Management for hotel of all sizes. As well as volunteering on the HSMAI Advisory Board, Shannon regularly facilitates HSMAI Revenue Roundtables and runs training for Revenue Management, Sales, Distribution, Customer Service and more. Shannon is also the author of several of the HSMAI Revenue Management online courses.
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Shannon Knapp Founder/Director, SKNapp Consulting & Product Consultant, SiteMinder, HSMAI Advisory Board Member and Certified Trainer in Revenue & Distribution
ENROL NOW
Limited places
The registration fee includes online sessions attendance and include a copy of the Certified Revenue Management Executive (CRME) study guide, The Evolving Dynamics of Revenue Management to Revenue Strategy.
Registration Fee*: HSMAI members AU$380, nonmembers $450 (approx US$235 – $285)
All Courses Meet Tuesdays, 2pm-3:30pm Sydney time / Midday to 1:30pm Singapore time