HSMAI Academy is the learning and professional development hub for hotel commercial professionals. We provide the skills, knowledge, and qualifications that help people succeed in sales, marketing, revenue management, distribution, digital, and commercial strategy.

Our programs are designed by industry experts and trusted by hotel brands around the world. Whether you are just starting in your career or leading a commercial team, HSMAI Academy gives you practical, relevant learning you can apply immediately in your role.

HSMAI Academy offers a full suite of education opportunities, including:

Globally Recognised Certifications

Advance your career with respected professional designations such as:

• CRME – Certified Revenue Management Executive

• CHDM – Certified Hospitality Digital Marketer

• CHSL – Certified Hospitality Sales Leader

• CHBA – Certified Hospitality Business Acumen

These certifications demonstrate your expertise and strengthen your credibility in the industry.

Online Courses and Masterclasses

Learn anytime, anywhere with self-paced, practical courses covering:

• Revenue management

• Digital marketing

• Sales strategy

• Social media

• Distribution

• Leadership

• Restaurant revenue

• AI in hospitality
  …and more.

Each course is built for real hotel environments and delivers skills you can use immediately.

Learning Paths for Every Role

Follow structured development plans designed for:

• Sales professionals

• Revenue managers

• Digital marketers

• Commercial leaders

• Hospitality students

Know exactly what to learn next as you advance in your career.

Tools and Resources Designed for Hoteliers

Access practical support materials, including:

• Playbooks

• Templates

• Checklists

• Case studies

• Frameworks

Everything is designed to help you work smarter and deliver results.

Our programs support anyone working in or entering hotel commercial disciplines, including:
Sales, marketing, revenue, distribution, digital, e-commerce, commercial leaders, and future hospitality professionals.

If your role is connected to driving hotel performance, HSMAI Academy is your partner in growth.