
Hotel Revenue Optimization Essentials
Instructor-led Webinar Series
Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.
This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization.
This is an excellent “prep course” if you’re considering pursuing the Certified Revenue Management Executive (CRME) certification.
YOU WILL LEARN
REVENUE
How to apply digital marketing knowledge to grow revenue
OPPORTUNITIES
How to optimize digital marketing opportunities for hotel properties and partners
COMMUNICATION
How to communicate strategies more credibly to owners, vendors, and other team members
Once a week for six consecutive weeks, you’ll attend a instructor-led session online. Each session will be between 60 – 90 minutes.
You will learn and be able to apply best practices in multiple areas including:
- Fundamentals of distribution
- Economics and RM
- Understanding the market
- Segmentation
- Forecasting
- Pricing
- Inventory Control
- Performance Analysis
- The role of data analytics in revenue optimization and marketing
- Managing owner expectations
- Emerging elements impacting revenue optimization
- Total Hotel Revenue Optimization
- Six weekly webinar classes of 60-90 minutes each
- HSMAI CRME Study Guide “Evolving Dynamics of Revenue Management” PDF Version
This course is for you if:
- Aspire to become a revenue optimization professional and want to learn the principles of revenue optimization.
- Work closely with, and are impacted by, revenue optimization in your organization (you might be a general manager, director of sales, director of marketing, asset manager, or distribution professional).
- Are studying to take the CRME certification exam. This is an excellent “prep course” to get you ready.
Hoteliers from branded or independent property level, regional, or corporate level
- Sales
- Marketing
- Ecommerce
- Revenue Managers
- Revenue Strategists
- Asset Managers/Owners
- Regional Operations
- General Managers
In addition to hoteliers, those who support hotels
- Hospitality Supplier/Vendor/Partner Sales and Account Manager
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Course Length
6 Weeks
Live virtual course will start at 1:00pm (Singapore time) every Tuesday for six consecutive weeks (all sessions will be recorded).
FORMAT
- 100% online
- Instructor-led
- Small class sizes ensure personalised attention and interaction
- Participants are encouraged to turn on their web cams during the course as we will be discussing the concepts covered as you would in a classroom
Format
- 100% online, instructor-led
- Small class sizes ensure personalized attention and interaction.
- Participants are encouraged to turn on their webcams during the course.
MEET THE TRAINER
This course will be presented by devoted HSMAI volunteer leader, Shannon Knapp, an expert trainer in Revenue Management for hotel of all sizes. As well as volunteering on the HSMAI Advisory Board, Shannon regularly facilitates HSMAI Revenue Roundtables and runs training for Revenue Management, Sales, Distribution, Customer Service and more. Shannon is also the author of several of the HSMAI Revenue Management online courses.
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Shannon Knapp Founder/Director, SKNapp Consulting & Product Consultant, SiteMinder, HSMAI Advisory Board Member and Certified Trainer in Revenue & Distribution
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Limited places
The registration fee includes web series attendance and include a copy of the Certified Revenue Management Executive (CRME) study guide, The Evolving Dynamics of Revenue Management to Revenue Strategy.
Registration Fee*: HSMAI members $380, nonmembers $450
All Courses Meet Tuesdays, 1pm-2:30pm Singapore time
*The fee for the HROE classes is a separate fee from the CRME certification fee. The CRME certification fee is $500 for HSMAI members and $675 for non-members – read more about and apply for the CRME certification.