How to Create Content that Connects with Your Audience Strategically
About the topic:
Realize the potential of your hotel’s success with out engaging workshop, “How to Create Content that Connects with YOur Audience”. This workshop is designedfor hoteliers who want to enhance their marketing strategies by creating engaging and meaningful content. Over theree focused hours, you will gain the skills and knowledge needed to understand your audience better, develop strategic content, and effectivelt communicate at each stage of the marketing funnel.
Participants will learn to:
- Define audience through nuyer personas and explore socials listening tools to strategize content ideas
- Understand the marketing funnel framework and the type of content to create at each stage for better marketing outcomes
- Develop a practical skill in creating content that resonates with your target audience and drives action
Workshop Highlights:
- Interactive discussions, practical exercise to create your very own content hook and real-case study examples from the hospitality industry
Requirements:
- Mobile phone for digital engagement
- Laptop for accessing digital workbook
Course Outline
Learning Objective:
- Activity: Ice breaker (to get to know all participants)
- Introduce key methods of getting to know audience, which is buyer persona and social listening
- Showcase of exmples for personas to explore hotel related content based on buyer personas framework
Outcome:
- Understand the value of defining audience through buyers persona framework to gain deeper understanding about hotel guests based on their interests, challenges and motivations
- Explore social listening skills as a research tool and feedback loop to recognize common themes and topics that your audience engages with.
Learning Objective:
- Introduction to marketing funnel framework, stages and what should be communicated during this period
- Showcase of content samples within each funnel in relation to buyers persona
Outcome:
- From awareness to booking, understand the big picture perspective on various stages and marketing goals
- Gain knowledge of how quality content depends on who its created for
Learning Objective:
- Activity: Plan a content hook for a specific part of the funne; for a specific part of the funnel for a specific audience persona
Outcome:
- Gain practical skill on how to be more purposeful, organized and strategic when creating content
How to Create Content that Connects with Your Audience Strategically
About the topic:
Realize the potential of your hotel’s success with out engaging workshop, “How to Create Content that Connects with YOur Audience”. This workshop is designedfor hoteliers who want to enhance their marketing strategies by creating engaging and meaningful content. Over theree focused hours, you will gain the skills and knowledge needed to understand your audience better, develop strategic content, and effectivelt communicate at each stage of the marketing funnel.
Participants will learn to:
- Define audience through nuyer personas and explore socials listening tools to strategize content ideas
- Understand the marketing funnel framework and the type of content to create at each stage for better marketing outcomes
- Develop a practical skill in creating content that resonates with your target audience and drives action
Workshop Highlights:
- Interactive discussions, practical exercise to create your very own content hook and real-case study examples from the hospitality industry
Requirements:
- Mobile phone for digital engagement
- Laptop for accessing digital workbook
Course Outline
Learning Objective:
- Activity: Ice breaker (to get to know all participants)
- Introduce key methods of getting to know audience, which is buyer persona and social listening
- Showcase of exmples for personas to explore hotel related content based on buyer personas framework
Outcome:
- Understand the value of defining audience through buyers persona framework to gain deeper understanding about hotel guests based on their interests, challenges and motivations
- Explore social listening skills as a research tool and feedback loop to recognize common themes and topics that your audience engages with.
Learning Objective:
- Introduction to marketing funnel framework, stages and what should be communicated during this period
- Showcase of content samples within each funnel in relation to buyers persona
Outcome:
- From awareness to booking, understand the big picture perspective on various stages and marketing goals
- Gain knowledge of how quality content depends on who its created for
Learning Objective:
- Activity: Plan a content hook for a specific part of the funne; for a specific part of the funnel for a specific audience persona
Outcome:
- Gain practical skill on how to be more purposeful, organized and strategic when creating content
Interested in Learning More?
Sign up for updates to the Hotel Revenue Optimization Essentials Course Series and we’ll let you know about upcoming events in the series.